Trends

Beverage entrepreneurs

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Top tips for global expansion from alcohol-free spirit innovator

Top tips for global expansion from alcohol-free spirit innovator

16-Jan-2026By Rachel Arthur

Brand on fire: How Trip has pioneered the calming beverages category

10-Dec-2025By Rachel Arthur

Third wave hydration: Plink! sparks shift toward flavor-first daily wellness

Third wave hydration: Plink! sparks shift toward flavor-first daily wellness

12-Nov-2025By Elizabeth Crawford

The evolution of the energy drink category: Odyssey Functional Energy heralds drive towards added functionality

The evolution of the energy drink category: Odyssey Functional Energy heralds drive towards added functionality

03-Nov-2025By Rachel Arthur

Promotional features

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Why pineapple is set to be 2026’s flavour of the year

Why pineapple is set to be 2026’s flavour of the year

Paid for and content provided by esarom

Unbottling the future of beverages at the EU Forum

Unbottling the future of beverages at the EU Forum

Paid for and content provided by The Beverage Forum

Flavor fusion: Uncovering functional flavor trends in Europe for 2026

Flavor fusion: Uncovering functional flavor trends in Europe for 2026

Paid for and content provided by esarom

Why radical sustainability innovation is the best strategy for value creation

Why radical sustainability innovation is the best strategy for value creation

Paid for and content provided by Cambridge Consultants, part of Capgemini Invent

Craft

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How is 2025 shaping up for the US craft beer sector?

How is 2025 shaping up for the US craft beer sector?

25-Jul-2025By Rachel Arthur

Could climate change affect the taste of gin?

Could climate change affect the taste of gin?

03-Jul-2025By Rachel Arthur

US craft beer: How is the industry faring?

US craft beer: How is the industry faring?

23-Apr-2025By Rachel Arthur

7 beer trends to follow in 2025

7 beer trends to follow in 2025

25-Feb-2025By Rachel Arthur

Functional beverages

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Inside FrieslandCampina Ingredients’ protein strategy - amid a whey shortage

Inside FrieslandCampina Ingredients’ protein strategy - amid a whey shortage

05-Feb-2026By Flora Southey

Clean label vs. functional foods: Can the two trends coexist?

Clean label vs. functional foods: Can the two trends coexist?

02-Feb-2026By Augustus Bambridge-Sutton

Reinventing decaf coffee: Nolo creates functional RTD brew to elevate taste and texture

Reinventing decaf coffee: Nolo creates functional RTD brew to elevate taste and texture

22-Jan-2026By Rachel Arthur

Future flavors

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New beverage launches: Mountain Dew, mushrooms and Twinings sparkling tea

New beverage launches: Mountain Dew, mushrooms and Twinings sparkling tea

23-Jan-2026By Nicholas Robinson

How BuzzBallz became Gen Z’s global RTD obsession

How BuzzBallz became Gen Z’s global RTD obsession

21-Jan-2026By Megan Tatum

New beverage launches: Elton John 0% wine, Molson stout and more…

New beverage launches: Elton John 0% wine, Molson stout and more…

16-Jan-2026By Nicholas Robinson

Could white cake, churro and huckleberry cobbler be the big drink flavors of 2026?

Could white cake, churro and huckleberry cobbler be the big drink flavors of 2026?

17-Dec-2025By Timothy Inklebarger

Health & wellness

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New safety thresholds for toxin disrupting infant formula sector

New safety thresholds for toxin disrupting infant formula sector

02-Feb-2026By Flora Southey

Free AF: The brand riding the canned cocktail wave in alcohol-free

30-Jan-2026By Rachel Arthur

Drinking less but drinking better: Understanding the moderation movement

Drinking less but drinking better: Understanding the moderation movement

23-Jan-2026By Rachel Arthur

Low & no alcohol drinks

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Mars, Danone and Mondelēz roll out star-studded Super Bowl ads

Mars, Danone and Mondelēz roll out star-studded Super Bowl ads

02-Feb-2026By Timothy Inklebarger

How GLP-1 drugs are playing into the alcohol moderation trend

How GLP-1 drugs are playing into the alcohol moderation trend

30-Jan-2026By Rachel Arthur

Building the best alcohol-free brands: The next step in the category’s evolution

Building the best alcohol-free brands: The next step in the category’s evolution

30-Jan-2026By Rachel Arthur

Free AF: The brand riding the canned cocktail wave in alcohol-free

30-Jan-2026By Rachel Arthur

Premium indulgence

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New beverage launches: Coca‑Cola Cherry Float, Rockstar and more…

New beverage launches: Coca‑Cola Cherry Float, Rockstar and more…

06-Feb-2026By Nicholas Robinson

How GLP-1 drugs are playing into the alcohol moderation trend

How GLP-1 drugs are playing into the alcohol moderation trend

30-Jan-2026By Rachel Arthur

New beverage launches: Absolut ft Tabasco, THC, new energy and more…

New beverage launches: Absolut ft Tabasco, THC, new energy and more…

30-Jan-2026By Nicholas Robinson

Regulation

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Clearer and more flexible: India’s 2026 alcohol regulations

Clearer and more flexible: India’s 2026 alcohol regulations

03-Feb-2026By Audrey Yow

From regulatory gaps to litigation: What we know about the infant formula recalls

From regulatory gaps to litigation: What we know about the infant formula recalls

30-Jan-2026By Teodora Lyubomirova

Infant formula crisis: Why comms preparedness is no longer optional

Infant formula crisis: Why comms preparedness is no longer optional

29-Jan-2026By Amanda Baiden, Nexus

US drinking guidelines revamped in dramatic shift

US drinking guidelines revamped in dramatic shift

08-Jan-2026By Rachel Arthur

Sustainability

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Sparkling in aluminium: Usability is key for Brown Brothers wine bottles

Sparkling in aluminium: Usability is key for Brown Brothers wine bottles

29-Jan-2026By Audrey Yow

Dry oat milk ‘slices’ promise a step-change in plant-based beverage sustainability

Dry oat milk ‘slices’ promise a step-change in plant-based beverage sustainability

20-Jan-2026By Elizabeth Crawford

Cocoa crunch: How shortages are rewriting chocolate’s future

Cocoa crunch: How shortages are rewriting chocolate’s future

19-Jan-2026By Harry Holmes

Sugar reduction

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Soda and UPFs: The debate heats up

Soda and UPFs: The debate heats up

04-Dec-2025By Rachel Arthur

‘A mandate for innovation’: R&D is back at the top of the agenda with UK sugar tax shake up

‘A mandate for innovation’: R&D is back at the top of the agenda with UK sugar tax shake up

04-Dec-2025By Rachel Arthur

Soda taxes: Finding the sweet spot between health goals and business growth

Soda taxes: Finding the sweet spot between health goals and business growth

27-Nov-2025By Rachel Arthur

High sugary drink intake still prevalent in Chinese schoolkids

High sugary drink intake still prevalent in Chinese schoolkids

26-Nov-2025By Pearly Neo