Flat-pack cocktails

In Italy, Spirito Cocktails had developed a line of RTD cocktails that fit through the letter box.

The cocktails were developed by professional mixologist Cristian Manassi using alcohol sourced from ‘small traditional distilleries’. The mixes are flavoured with spices, herbs and natural extracts and blended in a traditional liquor factory.

“We say you should ‘shake, pour, and taste’,” ​FoodNavigator was told at the Spirito Cocktails stand. And it’s truly as simple as that: you give the packet a good shake, pour it into a glass with ice, and it’s ready to go.

Currently selling in e-commerce direct-to-consumer across Europe, as well as via B2B channels in countries such as Germany, Greece, Japan, and Singapore, the RTD range is available in all the classic combinations, such as negroni, Moscow mule, vodka sour, espresso martini, margarita, and whiskey sour.

“It’s suitable for the home, as well as in bars that are short of space,” ​we were told. Next up, Spirito wants to target the airline and cruise ship markets.