Protein chips with 70% less fat
Danish start-up The Organic Crave is on a mission to transform snacking with ‘clean, functional’ alternatives. In Denmark, the word kræve means ‘to demand’, which founder and CEO Jeppe Vadgaard finds fitting: “Consumers should demand organic,” he told FoodNavigator at SIAL this week.
The Organic Crave’s first product on the market is its gluten-free Protein Crisps, which come in four flavours: Paprika & Onion, Salt & Pepper, Sour Cream & Onion, and Cheese. All contain 70% less fat compared to mainstream crisps, and are made with 80% red lentils – offering 7g of protein per 30g pack (23g/100g) and around 120kcal.
How does the start-up achieve such a high concentration of lentils? It comes down to the processing technique, explained Vadgaard. Leveraging expansion technology, The Organic Crave applies heat and pressure to achieve the desired crisp shape.
The Organic Crave has no plans to stop at savoury. The start-up wants to offer healthier alternatives to multiple categories, including sweet snacking. A prototype line of chocolate bars has already been developed in three flavours: Filled Caramel, Filled Vanilla, and Filled Strawberry.
The bars are free from artificial sweeteners, and low in sugar – at around 4.5% sugar explained the founder. The new line is expected to reach the market next year.
