Egg white sports drink
European leader in eggs and egg products, Eurovo Group, has developed a dairy-free sports nutrition drink made with egg white under the brand ProUp.
The sugar-free beverage – which Eurovo Group claims is the ‘first milk-free protein drink' – is the result of two years of research and development. Each bottle contains 20g protein, meaning that consuming two 250ml servings provides your daily recommended intake of protein.
While targeting health-conscious, active consumers, the product could also be suited to the ageing population who may struggle to consume enough protein in their diet.
The range comes in four flavours: Blueberry, Lime and Ginger, Chocolate and Cookies, and Coffee.
