Some rival big brands seeking ‘price breaks’ don’t participate in Ocean Spray’s online auctions for cranberry concentrate, but converts appreciate an ‘efficient, transparent and trustworthy’ process.
Alcoholic beverage brands increasingly are looking to connect with Millenials via social networks, as younger members of the demographic begin to celebrate their 21st birthdays.
German supplements and sports nutrition firm, Dextro Energy GmbH & Co. KG, has won an article 13.5 emerging and proprietary science claim linking glucose and energy.
Vitafoods celebrates its 15th birthday next week. It’ll be my 11th consecutive May visit to Geneva for the jamboree and promises to be one of the most intriguing chapters with the (partial and belated) resolution of years of ambiguity regarding health...
Radioactive Energy Drink has been relaunched in 16oz (473ml) cans from Rexam that glow in the dark through the use of glow-in-the-dark graphics using fluorescent inks.
PepsiCo says it is ‘reviewing’ the Public Health Advocacy Institute’s letter to the US Federal Trade Commission, attacking the firm for claiming that Gatorade helped basketball star Michael Jordan win a key match whilst ill, and asking whether film had...
The Coca-Cola Company is poised to test its own mid-calorie sodas in the US using Sprite and Fanta using natural sweeteners including Cargill's stevia brand, hot on the heels of PepsiCo’s mid-calorie cola launch Pepsi NEXT.
