US consumer insights platform Instant.ly says its August survey measuring consumer intent to purchase recent soft drinks launches puts PepsiCo’s Gatorade Fierce Blue Cherry at the top of the chart.
NEW PRODUCT GALLERY: SIX HEINEKEN 2014 INNOVATIONS
Heineken UK marketing director Jacco van der Linden insists the company has changed its culture to be less afraid of failure and more realistic in its volume and value expectations for new brands.
