The US beer market is losing ground to spirits and wine among its core consumer groups but fruit-flavored brands such as AB InBev’s Bud Light Lime-a-Rita are attracting new female drinkers into the category.
Boulder Brands believes the future is bright for high pressure processing (HPP) treated fruit juice after snapping up an $8.8m stake in Californian juice brand Suja.
DIGITAL DISPATCHES FROM E-BEV 2013, OCTOBER 23-25, DENVER
Anheuser-Busch says Facebook now beats any US broadcast network in terms of consumer reach when marketing brands such as Budweiser and Bud Light, with one key driver rapid smartphone uptake.
Monster continues to outperform rivals in the energy drink sector; while recent launches Muscle Monster energy shakes, zero calorie Monster Ultra Blue, and the latest variant of 10-calorie line Monster Rehab (tea + pink lemonade + energy), have “exceeded...
