Coca-Cola, Bacardi, Carlsberg, Constellation Brands, Diageo, Heineken, Molson Coors, Pernod Ricard and Whyte & Mackay are all joining forces in a new consortium to accelerate renewable energy adoption across the beverage industry supply chain.
The International Alliance for Responsible Drinking (IARD) has teamed up with Google, Meta, Pinterest, Snap, TikTok and X to strengthen standards for advertising alcohol responsibly online.
Heineken’s Tiger Beer has announced a collaboration with outerwear fashion designer, Izzy Du, to create ‘the world’s first puffer jacket with a beer-powered cooling system made specifically to keep you cool in tropical heat’.
Heineken Silver launches in the US as a premium lower-carb, lower-cal beer for a ‘new generation of drinkers looking for a light lager with the premium taste of Heineken’: bringing in a new option to fit between flagship Heineken and alcohol-free Heineken...
Pernod Ricard’s Irish Distillers and Heineken Ireland are coming together on a three year collaboration to support malting barley farmers adopt regenerative agricultural practices on their farms.
Heineken Vietnam has unveiled its largest brewery in Ba Ria Vung Tau: which has become the region’s largest after multiple expansions over the last five years.
Ecolabels, many hope, could offer consumers the information they need to promote the purchase of environmentally friendly foods. Oxford University researchers decided to put this theory to the test in an experimental field study.
The Brewers Association – the trade association dedicated to small and independent American brewers – has released its 2021 list of the US’ top brewers and craft brewers.
Beer heavyweight Heineken has highlighted increased experimentation and what it calls ‘easy-drinking beers’ as fast-growing category trends within the alcoholic beverages sector in Asia, and expects these to expand even further in the coming year.
As it launches the alcohol-free version of its flagship brew on draught, Heineken predicts there will be as many Heineken 0.0 taps as there are Heineken Original by 2025.
Heineken intends to acquire control of Distell and Namibia Breweries: combining them with Heineken South Africa to create a new Heineken business with a total valuation of around €4bn ($4.58bn).
Heineken will ensure it offers two zero-alcohol options in the majority of its markets by 2023: driven by Heineken 0.0 and a portfolio of 130 non-alcoholic line extensions.
Heineken sets out plans to be carbon neutral across value chain by 2040
A new partnership between alcohol brands, online retailers and delivery platforms pledges to create robust global standards for responsible online sales and deliveries of alcohol: with AB InBev, Molson Coors, Asahi, Drizly and Uber Eats all part of the...
Lagunitas Brewing Company – which produces the #1 selling IPA in the world – has launched its first non-alcoholic IPNA: ‘a booze-free brew that still delivers an IPA craft-beer taste’.
Coca-Cola maintains its position in the top 10 in Interbrand’s Best Global Brands 2020 Report. But what are the other beverage brands making their mark this year?
How is the alcohol-free category emerging in the US? Heineken USA recently conducted a survey of millennials to find out – which revealed that 52% of respondents have increased consumption of alcohol-free beer and mocktails since the start of COVID-19....
Heineken is acquiring Strongbow from Asahi in Australia, after the Japanese firm was forced to sell the cider brand by competition chiefs as part of its deal to buy Carlton & United Breweries (CUB).
Constellation Brands is lining up new flavors and SKUs for Corona Hard Seltzer. Anheuser-Busch is bringing a new product into play with Michelob Ultra Organic Seltzer. Coca-Cola will launch its hard seltzer in 2021 - and is PepsiCo eying up an entry into...
Heineken is testing new hard seltzer brand Pure Piraña in New Zealand and Mexico; while exploring the booming US market with Mexican hard seltzer Canijilla.
Where is the beer category going next? A brewer who wants to win in tomorrow’s markets needs to be open-minded, responsive to change, and listen to its consumers - rather than being staunchly set and inwardly focused on its existing portfolio, says Heineken’s...
Heineken UK is rolling out its new ‘Green Grip’ cardboard topper: eliminating plastic from millions of cans. Debuting with Heineken, Foster’s and Kronenbourg 1664, the topper will eventually roll out across Heineken UK's entire beer and cider portfolio.
Consumers are turning back to brands they know and trust as a result of the coronavirus pandemic - and that’s particularly true for brand Heineken, says the brewer.
Heineken claims the COVID-19 pandemic constitutes a “major negative macroeconomic development” that is having a “significant impact” on its markets and business in 2020.
Heineken and Tiger Beer have taken measures to revise marketing strategies and double-down on product innovation after seeing online sales surge after the COVID-19 pandemic outbreak hit on-trade consumption.
Social engagement with alcohol brands has risen far more than other sectors during the coronavirus pandemic. And people are particularly keen to engage with brands that are donating money or resources to coronavirus relief efforts.
Five weeks ahead of the start date, the Brewers Association has canceled the 2020 Craft Brewers Conference and World Beer Cup events, that were set to take place in San Antonio, Texas.
Heineken Spain has signed a long-term power purchase agreement (PPA) with energy supplier Iberdrola: ensuring 100% renewable electricity for its four breweries as of October this year.
Dry January has provided the perfect launchpad for new products in the no and low alcohol sector. We take a look at some of the new beverages hoping to win over consumers around the globe.
One might think that a simple inquiry to a major brewery would be warmly welcomed, especially when it is about one of their recently released products. But it's not that straight-forward when it comes to Heineken's 0.0 launch in Malaysia.
Heineken’s new zero-alcohol beer Heineken 0.0 is the brand’s pioneering foray into the Low and No Alcohol (LNA) category in Singapore, with the firm targeting availability in locations such as salad bars, gyms and offices as it seeks to rival soft drinks...
Heineken Malaysia will be raising its product prices as a response to the ‘challenging environment’ in in country, despite reporting very positive results in its 2018 year-end financial report.
After initially launching in early 2017, Heineken’s first non-alcoholic beer has expanded to more than 30 global markets and is now officially coming to the US. Though not as popular a trend as it is in Europe, the low-ABV and no-alcohol US beer and wine...
