Heineken

Diet Coke Hunk sweats on UK health and safety complaint to ASA

A WEEK IN BEVERAGE ADVERTISING: 17/7/13

Diet Coke Hunk sweats on UK health and safety complaint to ASA

By Ben Bouckley

Today's podcast rounds up two UK drinks adverts involving a Diet Coke hunk, a lawnmower and a Chinook helicopter from Coke and Heineken, which led to Advertising Standards Authority (ASA) adjudications.

Heineken agrees $612m sale of Finnish business Hartwall

Heineken agrees $612m sale of Finnish business Hartwall

By Ben BOUCKLEY

Heineken has agreed to sell its Finnish 'multi-beverage' business Hartwall to Danish Royal Unibrew for €470m and the two brewers will extend a licensing agreement allowing the latter to brew the Dutch firm's eponymous flag brand under license.

Average-tasting Tui still scores with NZ beer drinkers

Average-tasting Tui still scores with NZ beer drinkers

By Ben BOUCKLEY

More New Zealand consumers drank Tui beer over an average four-week period than any other brand bar Heineken, despite the former’s relatively poor taste performance, says Roy Morgan Research.

Heineken creates new 'chief strategy officer' position

Heineken creates new 'chief strategy officer' position

By Ben BOUCKLEY

Heineken has appointed Chris Barrow to the newly created role of chief strategy officer, where as a member of the firm's executive committee, he will report directly to CEO and chair Jean-Francois van Boxmeer.

Beer battle of bad taste: Carlsberg out shocks Heineken

Beer battle of bad taste: Carlsberg out shocks Heineken

By Ben BOUCKLEY

Carlsberg UK has bent the bad taste envelope further still with an 'edgy' new online video that sees the drink’s fans phone their friends in the early hours and persuade them to visit a gambling den staffed by sinister characters or ‘actors’...

Moody’s feels brighter about beverage industry prospects

Moody’s feels brighter about beverage industry prospects

By Ben BOUCKLEY

Bond credit rating business Moody’s has revised its outlook for the global beverage industry upwards, citing rising middle class demand in emerging markets for high-end wines and spirits from the likes of Diageo, Heineken and Bacardi.

Heineken wields digital weapon with brio of James Bond...

Heineken wields digital weapon with brio of James Bond...

By Ben BOUCKLEY

Despite a resource gulf separating 'big beer' from craft brands, the latter are often ahead in their innovative use of digital media, according to a new report, and while Heineken tops the tree, Foster’s is simply ‘feeble’.

Heineken red-faced after US Star Bottle blunder

Heineken red-faced after US Star Bottle blunder

By Ben BOUCKLEY

Heineken has moved to clarify a misprinted term on its new Heineken Star Bottle packaging, launched across the US this month, admitting that it could confuse consumers regarding beer freshness.

The Stella Cidre sensation – Where AB InBev went right: Mintel

The Stella Cidre sensation – Where AB InBev went right: Mintel

By Ben BOUCKLEY

Mintel analyst Chris Wisson tells Ben Bouckley how Anheuser Busch InBev (AB InBev) hit the bull's eye with its £62m Stella Artois Cidre brand in the UK, sucking beer drinkers into a category set for impressive value growth to 2017.

Carlsberg denies Heineken APB takeover drove Singha deal

Carlsberg denies Heineken APB takeover drove Singha deal

By Ben Bouckley

Carlsberg has agreed a strategic partnership with Singha Corporation, and tells BeverageDaily.com it is confident the new venture will succeed where a previous Thai partnership with Chang Beverages failed amidst legal acrimony in 2005.

Heineken bids to drive Russian beer up the value curve

Heineken bids to drive Russian beer up the value curve

By Ben Bouckley

Heineken says it investing heavily in its premium brands to improve its profitability in Russia following past pricing mistakes, but admits that it has more exposure to less profitable value beers than its rivals.

Picture Copyright: Tom O'Conner/Flickr

Not so 'Easy Tiger': Heineken faces possible APB bidding war

By Ben Bouckley

Heineken faces the potential prospect of a bidding war to seize control of Asia Pacific Breweries (APB), after a company linked to rival ThaiBev trumped the Dutch brewer's S$50 per share bid in a shock move for a smaller stake yesterday. 

Picture Copyright: Matt McDaniel

WEEKLY COMMENT

Heineken’s dog fight 'distress' shows the perils of viral marketing

By Ben Bouckley

Heineken has condemned images showing its branding displayed at a Mongolian dog-fighting event, but consumer disgust and the resultant media furore shows that viral web ‘branding’ is like a nuclear bomb, undeniably effective but with unpredictable and...

Heineken buys up five Nigerian breweries

Heineken buys up five Nigerian breweries

By Guy Montague-Jones

Heineken has acquired a controlling interest in five Nigerian breweries in a move that takes its share of the fast-growing market to over two-thirds.

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