Celsius boosts production capabilities with acquisition of Big Beverages Contract Manufacturing 04-Nov-2024 By Rachel Arthur Celsius Holdings – the company behind premium lifestyle energy drink Celsius – has acquired Big Beverages Contract Manufacturing L.L.C.
What's hitting the shelves? New beverage launches: From cocktails to kefir 04-Nov-2024 By Rachel Arthur From RTD cocktails to innovative kefir flavors, we take a look at some of the new beverages launching around the globe.
Alcohol tales: How storytelling is driving China market trends 04-Nov-2024 By Audrey Yow Storytelling is an effective marketing tool in China’s alcohol industry, shaping consumer preferences alongside key drivers like price, quality, and experience.
