What's hitting the shelves? New beverage launches - from sparkling energy to Piña Colada
Bloom Nutrition Sparkling Energy
Supplement brand Bloom Nutrition has launched Bloom Sparkling Energy, the brand's first RTD canned beverage (pictured above).
Available exclusively at Target in the US, Bloom Sparkling Energy offers 'a delicious new option made with better-for-you ingredients in the growing energy drink category'
Bloom Sparkling Energy Drinks aim to elevate the experience of traditional energy drinks.
Formulated with healthier ingredients, including 180mg of natural caffeine from coffee bean extract, prebiotic fiber and functional ingredients, like lychee extract, apple cider vinegar, L-theanine and B vitamins, each can of Bloom Sparkling Energy delivers a superior taste experience and clean energy, but with 10 calories and 0g of sugar.
In 2021, Bloom Nutrition's Greens & Superfoods powder became a TikTok-viral wellness sensation, holding the recognition of being the #1 Greens in the US.
Since then, Bloom has become a leading supplement brand among female consumers, available at all major retailers nationwide including Target, Walmart, Sam's Club, Kroger, GNC and more. The brand also announced a partnership with Nutrabolt earlier this year.
Ben Lomond launches non-alcoholic spirit
Ben Lomond Gin has unveiled a new non-alcoholic botanical spirit (<0.5% ABV), marking the Scottish brand’s first foray into low and no alcohol.
The new launch maintains the citrus and juniper focused flavor profile of Ben Lomond Scottish Gin, resulting in ‘the same exceptional quality and recognisable taste in non-alcoholic form’.
Locally foraged rowan berries from Loch Lomond and the Trossachs add a crisp bitterness, balanced by the sweetness of Scottish blackcurrants, while notes of juniper, orange peel and red peppercorns leave a balanced and versatile finish which is sweet, sour, spicy and aromatic.
John Grieveson, Chief Marketing Officer of Ben Lomond Gin owner Loch Lomond Group, said: “Over the last few years, we’ve seen the trend towards more mindful consumption increasing. However, this doesn’t mean consumers should have to compromise on quality or taste.
“Ben Lomond Gin has always been passionate about giving people the freedom to explore, to drink wherever and however they choose. Our Non-Alcoholic Botanical Spirit is a delicious non-alcoholic gin alternative to be savoured anywhere you choose, ensuring you can fully embrace everyday adventure.”
Pink Melon
Premium vodka-based RTD brand, Four Loko, has unveiled its latest flavor: Pink Melon.
The drink is an ‘invigorating blend of refreshing watermelon, sweet raspberry and zesty lime’.
Primarily targeting the Gen Z and Millennials audience, caffeine-free Pink Melon blends vodka with natural summer fruit flavors, with the 8.4% ABV drink packaged in a distinctive pink 440ml can.
Pink Melon extends the existing Four Loko range of RTDs which includes Dark Berry Burst, White, Strawberry Lemonade, Tropical, Blue, Fruit Punch, Gold, Sour Blue Razz and Sour Apple.
Four Loko, a US brand, launched into the UK in 2021, and is now one of the fastest growing RTD brands in the UK adding £17.3m value growth to the grocery sector (IRI Data up to 12/05/24).
MOTH canned cocktails launch in the US
MOTH (‘Mix of Total Happiness’), the UK’s fastest growing RTD canned cocktail brand, is launching in the US.
Cocktail enthusiasts can indulge in four of MOTH’s most popular expressions – Margarita, Espresso Martini, Mojito, and Piña Colada (with ABV ranging from 10%-14.9%, according to variety).
Available for purchase in single flavor four-packs (SRP $19.99-$25), these canned cocktails are now available at 50+ Massachusetts retailers as well as a growing list of Total Wine & More’s across Florida, with national online direct-to-consumer sales coming soon.
“We’re extremely excited to share our award-winning cocktails with our friends across the pond, starting with our four best-selling flavors,” said MOTH co-founder Rob Wallis. “Premixed, they’re as handy as a can of beer – and as ready to go as you are.”
Blue Bottle's NOLA goes from cafes to shelves
Blue Bottle Coffee has introduced NOLA Craft Instant Coffee Blend.
Crafted from Blue Bottle’s specialty coffee and chicory blend, the coffee is transformed into aromatic granules that dissolve instantly. An iced drink can be created simply by adding water, ice and preferred milk.
NOLA has been around in the US since 2005, consistently ranking as the top-selling drink in Blue Bottle’s US cafes during the summer months. Blue Bottle sells around three million NOLAs annually in cafes in the US and Asia.
Chocolate Martini
UK distillery Wild Knight is expanding its luxury liqueur range with Chocolate Martini: the third in the range.
“Our liqueur sales have doubled in the last year and are becoming the main part of our business,” says Matt Brown, co-founder of Wild Knight Distillery, which is the home of a range of hand-crafted spirits and liqueurs.
“The new Chocolate Martini liqueur brings something truly different, and is an indulgent treat for those that enjoy rich drinks with a smooth, long finish.”
Designed for sipping chilled or shaking up in a decadent cocktail, this latest liqueur is made using the finest organic Criollo cacao bean sourced from the Peruvian Amazon, and promises deep velvety chocolate richness, with complex notes of fruit, nuts and flowers.
Wild Knight’s new Chocolate Martini (20% ABV, 50cl) is available direct from the distillery in Beachamwell, Norfolk, English Heritage gift shops nationwide, the Tower of London and online (RRP £32.00).
