Big brands

Heat threatens craft beer hops, Nestlé’s naked baristas, and more beverage bites

Beverage bites: News up to July 24, 2015

Heat threatens craft beer hops, Nestlé’s naked baristas, and more beverage bites

By Rachel Arthur

Several big beverage players released quarterly results this week, while hot weather was identified as a concern in hop growing regions. Meanwhile, Nestlé’s latest campaign features ‘actors wearing little more than body paint’… read on for more beverage...

Setback for Coca-Cola in juice lawsuit mirroring POM v Coke case

Coca-Cola suffers setback in juice labeling lawsuit

By Elaine Watson

A California judge has refused to throw out a false advertising lawsuit accusing Coca-Cola of misleading shoppers by marketing a juice comprised almost entirely of apple and grape juice as a ‘Pomegranate Blueberry flavored blend of 5 juices’.

Ambitious: But are True Start claims going too far for the NHCR?

Lawyer: EU’s on-hold caffeine claims are usable

By Shane STARLING

Five caffeine health claims approved by the European Food Safety Authority (EFSA) but not yet EU-approved as industry, consumer and government stakeholders debate concerns, are in use anyway.

Coca-Cola and Budweiser speak out in response to FIFA corruption scandal

Sponsor Coca-Cola says FIFA World Cup ideals have been ‘tarnished;’ Budweiser says it expects ‘strong ethical standards’

Coca-Cola and Budweiser speak out in response to FIFA corruption scandal

By Rachel Arthur

Long-standing FIFA sponsors Coca-Cola and Budweiser have responded to the FIFA corruption scandal, with Coca-Cola concerned that the ideals of the event have been ‘tarnished.’

Lipton builds on its Be More Tea campaign with the launch of a festival

Beverage bites: news up to May 29, 2015

Suntory goes shopping, Lipton launches festival, and more beverage bites

By Rachel Arthur

This week PepsiCo's Indra Nooyi was ranked #15 on Forbes’ Most Powerful Women list; while research said teens are ditching beer in favour of energy drinks. Meanwhile, Lipton is preparing for a big birthday party… read on for more beverage bites. 

#mysunrise: Heineken's campaign encouraged party-goers to drink in moderation and embrace new experiences

dispatches from canadean international beer strategies conference, amsterdam

‘Cool is a big word’ Heineken on making moderation trendy

By Rachel Arthur

Responsible drinking should not be promoted defensively, but treated in a way that is progressive, proactive, and an intrinsic part of a brand, says Heineken.

Over 80% of food companies said they were exposed to water risks which could have a substantive impact on business operations, according to a 2014 CDP survey.

Food industry unprepared for water shortages

By Niamh Michail

The food industry – the most water-intensive business on earth - is unprepared for global water shortages, according to a report which ranks the best and worst offending companies for their water management.

Wageningen UR public-private partnership on biobased food packaging

Coca-Cola and Danone take the lead on biobased packaging

Wageningen UR to launch public-private partnership on biobased food packaging

By Jenny Eagle

Wageningen UR is looking for companies to jointly launch a public-private partnership to answer questions about what consumers want in terms of biobased packaging of food products and how this can strengthen the position of a brand, citing Coca-Cola and...

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