Big brands

Sofia Vergara shows more flair=more fun with Diet Pepsi in NYC (PRNewsFoto/PepsiCo)

US girls just wanna have fun: Are you kidding PepsiCo?

By Ben BOUCKLEY

OK, I confess, I am becoming fun averse. Given a choice between 24/7 full-on ‘fun’ and a cup of cocoa and an early night, as my years advance I’m inching closer to the jar of Green & Black’s and the light switch.

Picture Copyright: Mark Elkins/Flickr

Coca-Cola Amatil tries premium beer goggles for size...

By Ben Bouckley

Coca-Cola Amatil (CCA) is one step closer to re-entering the Australian premium beer market, after announcing plans to lend JV the Australian Beer Company AUS $46m, as it leverages its sales and distribution muscle.

Star Turkish turn boosts Diageo spirits

Star Turkish turn boosts Diageo spirits

By Ben Bouckley

Diageo CEO Paul Walsh says his firm’s H1 top line sales growth was driven by “real momentum” in emerging markets such as Turkey, a star performer following his firm’s acquisition of Mey İçki.

Coca-Cola Enterprises adopts on-pack recycling label

Coca-Cola Enterprises adopts on-pack recycling label

By Ben Bouckley

Coca-Cola Enterprises (CCE) says it is adopting the British Retail Consortium's (BRC's) on-pack recycling label to provide consumers with information on what packaging materials local authorities collect for recycling.

Heineken bids to drive Russian beer up the value curve

Heineken bids to drive Russian beer up the value curve

By Ben Bouckley

Heineken says it investing heavily in its premium brands to improve its profitability in Russia following past pricing mistakes, but admits that it has more exposure to less profitable value beers than its rivals.

Eurozone debt crisis rocks Coca-Cola Hellenic

Eurozone debt crisis rocks Coca-Cola Hellenic

By Ben Bouckley

Coca-Cola Hellenic (CCH) has warned that it expects to lose €55m due on its 2012 EBIT due to adverse currency movements, specifically the weakness of the euro against the US dollar.

Picture Copyright: Tom O'Conner/Flickr

Not so 'Easy Tiger': Heineken faces possible APB bidding war

By Ben Bouckley

Heineken faces the potential prospect of a bidding war to seize control of Asia Pacific Breweries (APB), after a company linked to rival ThaiBev trumped the Dutch brewer's S$50 per share bid in a shock move for a smaller stake yesterday. 

AB InBev tells an intriguing Q2 tale of two Buds…

AB InBev tells an intriguing Q2 tale of two Buds…

By Ben Bouckley

Anheuser-Busch InBev’s Q2 results reveal a tale of two Buds – namely one of woe for standard Budweiser that the global brewer is struggling to stabilize in the States, and another on high-performing brand extensions.

Coca-Cola Amatil: NZ $35m beverage boost

Coca-Cola Amatil: NZ $35m beverage boost

By Ben Bouckley

Coca-Cola Amatil has opened a new manufacturing facility in New Zealand at the cost of NZ$35m, which includes two beverage bottle production lines and a new aluminium can line.

Viral 'Coca-Cola Bag' video spoof dupes world media

Viral 'Coca-Cola Bag' video spoof dupes world media

By Ben Bouckley

A hoax video claiming that the Coca-Cola Company planned to launch a 'Coca-Cola Bag' worldwide has duped the world media, leading the company to rush out a statement yesterday clarifying it was not the author of the media that went viral on...

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