The APAC region is seeing growth in health and wellness awareness, influencing spirits purchasing behavior. About 52% of consumers are now looking for options that ‘align with their health and wellbeing.’
'An open trading zone covering one-third of global GDP'
Global sales of alkaline water have risen at 18% a year to $631m in 2017: and the category is rapidly heading towards the $1bn milestone, according to Zenith Global.
After the boom and subsequent plateauing of craft beer sales in the US, on-premise experiential drinking establishments are managing to draw in new customers. Brewpubs, taprooms and game-based bars all saw a surge in popularity in 2018.
'Sustainability is a process. It’s not a destination, it’s a journey'
McDonald’s global McCafe division relies heavily on inexpensive, quality coffee, requiring a strong relationship with coffee farmers and a transparent supply chain. The company has committed to sustainably sourcing 100% of its coffee by 2020.
PepsiCo’s Mountain Dew brand has launched Mtn Dew Amp Game Fuel in the US: a line of drinks designed by video gamers and optimized for ‘an enhanced gaming experience’ with features such as a no-slip grip, resealable lid, and ingredients for alertness.
Opportunities in the Chinese wine market remain “exciting and plentiful” with consumption forecast to continue to grow at 6% per annum for the next five years, according to Wine Australia. At this pace the country will break the 3tr litre barrier by 2022.
Natural mineral and spring water brands are built on their provenance, making their source a unique part of who they are. But with increasing pressure from man's impact on the planet, how are brands protecting their water for the future?
European beer production reached an eight-year high of nearly 39.7 billion litres in 2017: with the region now boasting 9,500 brewers. Around three-quarters of these are microbreweries and SMEs, helping boost a shift towards greater diversity and choice....
Butterfly pea flower tea, spicy flavors and the rise of CBD... what will 2019 look like for the beverage category? Imbibe sets out its predictions for the top trends in the beverage category next year.
With more consumer trends leaning toward health and wellness, convenience channels have had to evolve beyond unhealthy, processed CPGs. Packaging innovations are allowing for a longer shelf life, making it possible to sell better-for-you foods out of...
Global sales of premium bottled water reached $16.5bn in 2017, up 48% on five years ago, with the category showing strong value growth, according to new figures from Zenith Global.
After months of legal drama and a two-week trial between Pabst Brewing Co. and MillerCoors, the two beer giants settled a lawsuit last week. Pabst had alleged that MillerCoors, who brews and packages most of Pabst’s products, was attempting to put it...
With the growing affinity for craft alcohol in the US, startup company Shots Box delivers a range of craft spirits samples to the subscription box market. It expands the footprint of craft distillers who would otherwise be limited by regional distribution.
Award-winning packaging designer, Anna Addison, founder MAD Consort, is celebrating the launch of her first winery at Nine Oaks Estate in Eniseli, Kakheti, Georgia, in 2019.
The coffee world is experiencing massive growth, with consumers finding new ways to enjoy their brew. Plant-based creamers, premium RTD options and shelf stability are all trends to watch in the coffee space.
Bottled water has quickly become the most successful mass market beverage category in the US, approaching 14 billion gallons sold in 2018. It’s widening the gap between it and other refreshment beverages that have struggled with innovating healthy, low-calorie...
While some brewers are concerned that cannabis could emerge as a competitor to beer, the Brewers Association has not seen any evidence that it's a huge threat to the craft beer sector. In fact, it believes cannabis could open up new innovation opportunities...
The US is home to 84 million regular wine drinkers, making it the most populous wine market in the world. But not all drinkers are the same. Wine Intelligence has identified six distinct consumer segments in the US market, each with differing preferences,...
Social media marketing is a constantly changing world. We take a look at some of the most important issues for 2019 from influencers, data-crunching and fake followers.
Brewers Association defends proposed change to US craft brewer definition
The Brewers Association could change its definition of a ‘craft’ brewer by the end of the month, removing or revising the ‘traditional’ part of its definition. It’s a move that has not been without controversy, particularly among smaller brewers. But...
Former president of Starbucks International Howard Behar revealed his secrets to success, best advice and greatest career challenges at the NAMA Coffee Tea & Water show in New Orleans.
Carlsberg UK says that low and no alcohol beers are becoming more socially acceptable in pubs, with 59% of respondents to a survey on drinking habits saying they had tried a low or no alcohol drink. Millennials are the consumer group most likely to enjoy...
The liquid product is clearly fundamental to drinks firms but without the right exposure and consumer thirst for it sales soon dry up, writes Jon Reay of Rewrite Digital in this guest article.
The proficient homebrewing, craftbrewing and beer enthusiast community continue to drive beer's creative destiny, writes Poonam Yadav of Allied Analytics LLP in this guest article.
Blockchain has been heralded as a way to combat food fraud and provide farm-to-fork traceability - and some big players are investing. But is it worth the investment?
The drinks industry must evolve to meet the rising trend of mindful drinking, says Jen Draper, head of marketing at independent drinks company Global Brands, in this guest article.
Plant-based milks and floral flavors look set to grow their place in the RTD coffee category; while RTD tea is taking a leaf out of the coffee book with cold brew and nitro launches. We take a look at how the market is shaping up for the future.
Sales of Fairtrade certified goods are on the rise, with coffee, cocoa, bananas and avocados particularly strong, but more brands need to invest to create true impact in the market, says the COO of Fairtrade America.
By using a blend of CBD and adaptogenic herbs in its sparkling water recipe, Recess hopes to carve out a spot in the growing crowd of CBD-infused beverages that it predicts will be ‘bigger than energy drinks’ in the next 10 years.
As Asian consumers look to spend more on speciality drinks, spirits companies are using brand ambassadors to present their products to the region's increasingly wealthy aspirational drinkers.
By Dr. Richard Sayre and Peter McDonough, Trait Biosciences
The $5bn CAD investment by Constellation Brands in Canopy Growth Corporation, along with the interest in the cannabis sector by other beverage heavy weights such as Molson-Coors, is conclusive evidence that the emergence of a well-organized and well-financed...
With consumers increasingly concerned about how their food is produced, interest in biodynamic farming is growing. While growing in popularity for wine production in Europe, Holistic Roasters also sees the potential for biodynamic farming in the coffee...
As the largest shareholder in Monster Beverage, Coca-Cola struck a non-competing deal with it when it comes to energy products. Now the two companies have a difference of opinion over Coke’s plans to release new energy drinks in 2019.
Wine’s future in India is in the hands of millennials who have come out of nowhere to become the most influential group of wine drinkers, according to one of the country’s leading experts.
Significant commitments on issues like food waste or plastic pollution would suggest that sustainability is moving up the corporate priority list. However, with consumer sentiment sliding and upward pricing pressure on the horizon, it would require a...
Many coffee producers are in crisis as the price plunges while Europe's appetite for tropical fruit, such as avocados, is booming, according to a global Food Outlook report by the United Nations’ Food and Agriculture Organisation (FAO).
After being one of the earliest developers of THC-infused beverages, California-based Sprig entered the CBD market this year with a line of CBD sparkling sodas. These sodas are now sold at retailers in nine states.
Molson Coors says its well placed to take a ‘meaningful share’ of the cannabis beverage market in Canada when it opens up in the fall of 2019, eyeing the size of a substantial prize.
The US coffee market has increased in volume by 3.8% over the last 12 months, with growth set to continue, according to Allegra World Coffee Portal’s 2019 Project Café USA report.
Root Blends, a New York organic smoothie company, has launched its first CBD smoothie kits in collaboration with Function Botanicals. And it sees cannabis’ future in the health and wellness world, targeting gyms, hotels and delicatessens.
With Coca-Cola announcing it will launch smartwater alkaline next year, it looks like the alkaline water category could be poised to leap to the next level. So what are alkaline waters, and what’s all the fuss about? In this special podcast we speak to...
Marketers often use sports positioning to promote products for energy and pump, but Som Sleep is aligning itself with the sports set to differentiate itself in the sleep aid category.
Bulletproof Coffee is expanding its RTD line with more flavors infused with collagen protein. The brand looks to attract the mainstream health and wellness market with its pioneering use of collagen and Brain Octane oil in coffee.
From Ibizkus Wines selling a limited edition almond wine, to an art auction at Sotheby’s, artist Sophie Stinglhamber is on a mission to save the dying almond trees of Ibiza.
The Australian Green Tea Co-operative is planting rising numbers of green tea to keep up with Asia’s demand for it, in collaboration with Japanese tea company Kunitaro.
Coffee giant Nescafé will launch two new RTD coffee drinks next year: eyeing up a new world of texture and functionality for coffee lovers with its Cold Whipped Lattes and Coffee Protein Smoothies.
