'Dorinku-zai', a type of tonic drink in Japan, is facing a dwindling market as more consumers, especially the younger generation, are opting for energy drinks.
Gatorade Zero – PepsiCo’s sugar free version of Gatorade – is 'off to a great start', according to PepsiCo CEO Indra Nooyi; highlighting trademark Gatorade as a stronghold in PepsiCo’s North American Beverages Unit.
In the UK, 326 businesses have registered for the Soft Drinks Industry Levy, according to data from HMRC and obtained by chartered accountants UHY Hacker Young.
The UK public is more receptive to interventions such as sugar taxes and minimum unit pricing than often supposed, according to a report compiled by a group of independent UK health associations.
Putting new energy into what was once a struggling brand has yielded an energy product that an executive believes could be a game changer in the space.
"It's time we stopped using both terms interchangeably"
It is vital that sports drinks designed to enhance the performance of athletes are clearly differentiated from highly caffeinated energy drinks that are not, says the European Specialist Sports Nutrition Alliance (ESSNA).
The 2014 tax on sugar-sweetened beverages in Chile has led to an overall decrease in the volume of sugary soft drink purchases of almost 22%, according to a new study.
While consumers are starting to recognise the importance of a stable blood glucose level the benefits are still often underestimated, according to energy drink brand State. So it is using its elite athlete ambassadors (tennis star Caroline Wozniacki,...
Nutritional and fitness product retailer, Racing Greens have fallen foul of the UK’s Advertising Standards Authority (ASA) over claims its blended drink provided “6 of your 5 a day”.
A new beverage line with a unique beauty-from-within and vision support positioning has launched based on a little-employed superfruit: The Gac fruit from southeast Asia.
Germany’s Savanna Ingredients has developed a process to produce allulose - “real sugar without calories” - on a mass scale. The group expects to achieve European foodstuffs approval within the next two years.
Berlin-based startup NOURI wants to expand into the UK supplements market with its line of highly-concentrated stimulant shots that it says shake up a very 'dusty' herbal market.
A 20% sugar-sweetened beverage price increase would reduce sales and increase purchases of healthier options — while not hitting retailer revenues, according to a small trial in Australia.
There is a “clear and consistent” correlation between marketing of products high in fat, salt or sugar (HFSS) and their consumption among 11-19 year olds, according to a Cancer Research UK study.
Vitafoods 2018: ‘The consumer really is driving into plant-based’
With protein seeing continued interest from mainstream consumers, a new world of ‘protein refreshment’ is emerging, says Irish dairy and ingredients supplier Kerry – with increased demand for protein boosts in lighter, refreshing beverages such as water,...
Authorities in Hong Kong have signalled that they would consider lobbying for punitive taxes on sugar and alcohol as a last resort to tackle rising cases of cancer, obesity and stroke.
Coca-Cola is driving innovation and experimentation across its business to bring new products to market and expand existing products into new markets. But that doesn’t mean experimentation for the sake of experimentation – products must connect with consumers,...
Cellucor, a brand under NutraBolt, is poised to take advantage of the steady rebound the conventional energy drink category is seeing with the recent launch of C4 On The Go Carbonated beverages positioned as a healthier alternative.
Advertising of food and beverages around schools in Mexico often features unhealthy products, with almost 70% not in compliance with recommendations from the Pan American Health Organization (PAHO).
Functional beverages have come a long way since consumers first got a taste of drinks that delivered more than taste and refreshment, LA Libations founder and CEO Danny Stepper said at The Beverage Forum in Chicago this week.
Since closing a $1.1m seed series fundraising round led by Rocana Venture Partners, Après seems to be well on its way to addressing what its founders felt was a clear gap in the market of protein nutrition: the boutique fitness-frequenting woman.
Consumer demand for natural, plant-based ingredients combined with their desire to cut back on sugar without sacrificing taste is creating a perfect storm for stevia sales to grow exponentially, according to the International Stevia Council.
The UK’s Soft Drinks Industry levy comes into effect today. Does this signify a sea change in our approach to sugar? Should we expect to see the tax extend to other products? What will the response from consumers be? From R&D consultants to nutritionists,...
Consumers' desire for more energy will be a constant in the functional beverage category: but the traditional energy drink space is ripe for disruption, says Mamma Chia founder and CEO Janie Hoffman.
Consumers are increasingly turning to the functional beverage category as a way to fulfill key aspects of their personal nutrition routine, according to Imbibe.
Red Bull has launched a line of USDA Organic-certified sodas, Organics by Red Bull, in two US markets – San Diego County, California, and a region of North Carolina – as well online through Amazon.
A.G. Barr has reduced the sugar content of some of its drinks by as much as 70%, as well as developing an unprecedented number of new recipes, as it prepares for the introduction of the UK sugar tax next month.
Swiss flavours and fragrances group Givaudan wants to increase its presence in the natural ingredients market through the acquisition of plant extracts group Naturex.
RUNA is providing the energy drink category with a natural alternative that gives consumers a caffeine boost without ‘the crash’ thanks to its core ingredient, derived from caffeinated Amazonian holly leaves.
A government committee has launched an inquiry into the consumption of energy drinks, after a study found that young people in the UK consume more energy drinks than any other European country.
The DOLCE consortium, formed by industry groups to develop natural sweeteners, has reached a “major milestone” in its drive for natural sugar and calorie reducers “faster than expected”.
Taste and price are no longer the only criteria for beverage launches: brands need to meet consumer demand for health, natural ingredients, responsible sourcing and sustainability. While the baseline for innovation has become more demanding, there is...
Israeli company Inno-Bev Ltd., says it has received a US patent on a plant-based alterness formula called WakeUp, which is sold both as a liquid supplement shot and in a separately branded ready to drink beverage.
The aroma and flavor of coffee, to many people, is what one associates with energy and waking up. But not everyone wants a full cup of coffee, and even fewer people in the US have the time or equipment to make an espresso.
A clearly humorous, fantastical tone – and a lack of overt reference to a health benefit – helped a Red Bull advertising campaign stay on the right side of health claims advertising regulations, according to the UK’s watchdog.
What's the difference between a great brand, and beautiful packaging design? Will PepsiCo's Drinkfinity concept be a hit in the US? And could sprinkling 'fairy dust' amounts of on-trend functional ingredients in your beverage - and...
Cracking into the $8bn US sports drink market can be difficult for smaller brands, but Chicago startup KRā has found success with its grass roots marketing efforts and charitable business ethos, which has attracted a growing consumer following along with...
Taiwan’s Tai Wei Beverage Joint Stock Company Limited and Chinese processed fruit firm Tianyun International Holdings have secured an agreement to jointly produce and launch X-Bear energy drinks in China.
Scottish soft drinks manufacturer A.G. Barr says 99% of its portfolio will now escape the upcoming sugar tax in the UK, with its reformulated IRN-BRU drink hitting the shelves last month.
Glanbia Nutritionals has expanded its protein powder capabilities with the launch of BevEdge Whey Protein A-220W, a pre-acidified whey protein isolate that allows for berry- and citrus-flavored protein drink mixes.
What are the key beverage trends - and companies - to watch in 2018?
One of the most exciting players in the fast-growing meal replacement space, Soylent built its business – and a highly engaged community – online, first on its own website, and later on Amazon, but has recently ventured into the bricks and mortar space...
Asda and Aldi have become the latest UK supermarkets to ban the sale of energy drinks to under-16s due to concerns over negative health effects associated with consumption.
Suntory Holdings Ltd. has invested $9m in Anellotech’s Bio-TCat technology to pursue the development of a 100% bio-based PET beverage bottle as part of the beverage company's corporate sustainability goals.
The first Europe-wide strategy to reduce plastic pollution was adopted by the European Commission yesterday as part of its efforts to promote a circular economy model in the bloc.
