Energy & sports drinks

Nutrient profiles would send a clear message to the industry: If you plan on using this health claim on X, Y or Z product, don’t bother filing it. © iStock.com / pixinoo

Caffeine claim calamity should give nutrient profiles wings

By Annie Harrison-Dunn

The European Commission has started the first phase of its investigation into the need for nutrient profiles, with a report expected in spring 2017. Yet with the caffeine claim fiasco ongoing, it’s never been clearer how necessary the profiles are.

Parliament concerns over energy drinks come to a head as MEPs vote to veto caffeine health claims. © iStock.com / KatarzynaBialasiewicz

MEPs vote to veto 4 caffeine health claims

By Annie Harrison-Dunn

The European Parliament’s Environment and Public Health Committee (ENVI) has adopted a last-minute motion that could see four controversial caffeine claims vetoed in a move the energy drink sector warns could result in yet more years of "legal uncertainty”.

UAE firms buy Power Horse stake

UAE firms buy Power Horse stake

By Eliot Beer

Two UAE-based investment firms have bought a significant stake in Austrian energy drink producer Power Horse, and plan to expand the business’s reach beyond its Middle Eastern stronghold. 

The global energy drink sector is set for robust growth but could regulations and health concerns chill expansion? ©iStock

Sector to grow 40% by 2020

The world’s unquenchable thirst for energy drinks

By Shane STARLING

Global sales of energy drinks hit €38.2 billion last year and will be worth €53.4bn in 2020 according to Euromonitor International, even as regulatory winds blow ill beneath the sector's wings. 

'The supplements are periodised during the season and then we provide combinations to meet particular needs - eg illness, injury.' ©iStock

Leicester City signs sports supplements deal

By Shane STARLING

Welsh firm Pro Athlete Supplementation (PAS) has signed a deal that makes it the exclusive sports supplements supplier to reigning English Premier League (EPL) champions Leicester City Football Club.

The California-based energy drink giant has been locked in an appeals process for its EU trademark since 2013.

'Green Beans M Java Monster' canned

You’ve got fax: Monster mashed in EU trademark battle

By Annie Harrison-Dunn

Monster Energy Company has lost a trademark battle with the European Union Intellectual Property Office (EUIPO) for the wording ‘Green Beans’ following a three year argument over a lost fax.

ROAR Beverages wants to capture the attitude of its young consumer audience through flavor and packaging innovation.

ROAR Beverages CEO: ‘We’re not trying to be another Gatorade’

By Mary Ellen Shoup

Looking to bridge the gap between sports and functional drinks, ROAR Beverages created a line of performance drinks using coconut water and packaged it with bold designs to cater towards a younger consumer, CEO Roly Nesi told BeverageDaily.

The profile of the sweetener has been boosted this month with the launch of STATE, a Danish sports drink fronted by Premier League football player Christian Eriksen.

Product strategy expert says palatinose's 'time has come'

By Lynda Searby

As consumer knowledge about blood sugar level management builds, low-glycaemic sweetener Palatinose could be about to enjoy its day in the sun, according to author and marketing guru Julian Mellentin. 

'In Saudi Arabia they have huge restrictions on energy drinks – in summary, you can do nothing – you can’t do tastings, advertising, sponsorship, nothing,' says one brand in the region. © iStock.com / lowkick

Saudi Arabia smacks energy drinks with new fines

By Eliot Beer

Saudi Arabia has announced further restrictions on energy drinks, with fines to be levied against outlets serving the beverages, but the impact will be minimal, according to Euromonitor.

Rivella is a Swiss product made from whey, herbs and fruit essences.

Special edition: Getting more from your milk

Whey permeate can help sports recovery drinks

By Jim Cornall

Despite the current ‘war on sugar,’ carbohydrate energy is a consumer need in sports nutrition, backed up by the most recently EU-approved health claim related to carbohydrates and recovery from exercise.

The announcement of a levy has come as a surprise to many. Pic: iStock

UK sugar tax on soft drinks: The industry's reaction

By Rachel Arthur

The UK government has announced a tax on sugar-sweetened beverages. But the industry has slammed the levy, saying soft drinks have been ‘singled out’ despite manufacturers’ existing efforts to reduce calories.  

Consumer groups have called for a pan-EU ban on energy sales to under 18s following bans in Lithuania and Latvia. © iStock.com / mearman

What if... the EU banned energy drink sales to under 18s

By David Burrows

An EU-wide ban on selling energy drinks to under 18s would see volume sales fall by over 70 million litres, if the impact of similar legislation in Lithuania is anything to go by. The low-priced end of the market would be hit hardest, with standard and...

Moto me-too? “If you do something away from Red Bull’s taste profile, you’ll never succeed.

Moto aims to tap into Dubai’s energy

By Eliot Beer

Moto, a new Dubai-made energy drink, made its entry at Gulfood and is aiming to leverage the emirate’s growing reputation to carve out its identity in a crowded market.

ECF: “I can’t speak for coffee companies but the claims might be used as general information on product websites rather than on coffee products.

Bean boon? EC prepares for long-awaited caffeine claims

By Shane STARLING

The EC has drafted four endurance and cognition health claims for caffeine indicating a belated entry into EU law books five years after EFSA first approved them – but industry isn’t holding its breath.

Online forum to raise awareness of health risks of consuming energy drinks particularly among young people. © iStock.com / MSPhotographic

Germany asks: When do energy drinks pose a risk?

By Annie Harrison-Dunn

The German Federal Institute for Risk Assessment (BfR) has launched an online forum entitled ‘Energy Drinks: When do they pose a risk?’, which it hopes will raise awareness of the risks of high consumption in conjunction with alcohol and sports. 

2016 Beverage Innovation summit: Have you registered yet?

2016 Beverage Innovation summit: Have you registered yet?

Diet soda sales plummet further, but what's taking their place?

By Elaine Watson

Bottled water, sparkling flavored water, energy and sports drinks, and ready-to-drink coffee have all made strong gains in the New Year as shoppers have continued to spurn carbonated soft drinks – particularly the diet variety - according to Nielsen data...

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