Recognizing that in today’s on-the-go culture, most people don’t have time to escape to a secluded island to unwind, the founder of NOA Potions created a premium beverage that blends natural herbs to help people relax while improving their focus simultaneously...
Nestlé continued to see ‘solid growth’ across all geographies in its water business over the latest quarter, with momentum in both international brands and emerging markets.
From scientists to shelves: developing technology from the University of Queensland
Probiotic water PERKii is launching in Australia, using patented technology developed by scientists at The University of Queensland that claims to ensure the delivery of live probiotics to the digestive system.
The entrepreneurs behind MiCacao, a US start-up which makes an organic ‘tea’ from cacao shells, say their product is ready to tap into a craft movement which is stretching beyond beer and across beverage categories.
The Chinese beer market is the world’s largest, yet it is experiencing negative volume growth after growing continuously for the past 24 years, according to China Alcoholic Drinks Association (CADA). Industry insiders say domestic beers have to look for...
Cactus water is gaining traction in the plant-based water market, and US company Steaz has spotted an opportunity to blend cactus water with ready-to-drink tea in its new beverage line.
New York City-based startup Säpp believes birch water can appeal to a mass audience in the US, offering consumers a lower sugar alternative to coconut water and maple water.
Reducing sugar intake has become a key concern amongst many European consumers, with a quarter of those surveyed now preferring low sugar food products, a 2,500-strong survey has found.
Health and wellness continues to be a priority for consumers, while evolving market dynamics are changing the way people shop, says Coca-Cola Hellenic Bottling Company.
Despite the current ‘war on sugar,’ carbohydrate energy is a consumer need in sports nutrition, backed up by the most recently EU-approved health claim related to carbohydrates and recovery from exercise.
A trio of lime, stevia and β-glucans could open up opportunities for fruit based beverages that have an increased nutritional value yet are low in sugar, say Danish researchers.
A recent Mintel report shows cross-category beverages have become increasingly popular as manufacturers look to cater for consumers’ health and wellness demands, as well as their cravings for new flavor experiences.
Guest article: Water brands can drive healthy change in consumer behavior
As a market that’s growing year on year, brands have an opportunity to make the pure stuff one of the most innovative products around, says Nina Aggarwal, MD and co-founder of brand consultancy Fusion Learning.
Soft drinks company A.G. Barr says a combination of brand strength and ongoing product reformulation will minimize the financial impact of the UK’s sugar tax on its business.
The use of stevia in non-alcoholic beverage launches increased 487% between 2011 and 2015, according to figures from Mintel, with carbonates and RTD iced tea in particular turning to the natural sweetener.
From reformulation to nutritional labeling, the non-alcoholic beverage industry has adopted a variety of strategies to reduce the calorie content of drinks. We look at how different strategies from around the world are being implemented.
The UK government has announced a tax on sugar-sweetened beverages. But the industry has slammed the levy, saying soft drinks have been ‘singled out’ despite manufacturers’ existing efforts to reduce calories.
The founders of Coconut Beach credit their affordable price to familial relationships with coconut growers in Thailand, and they want their product to reach the masses.
The Irish public health body Safefood has called for more research on energy drinks and binge drinking in Ireland as well as health halos created by sports event sponsorship.
Vancouver-based GLG Life Tech has developed a new variety of stevia containing unusually high levels of sought-after steviol glycoside Reb M, a breakthrough it claims is “a very important step to realizing a commercially viable Reb M extract from stevia...
The founders of Ugly, an unsweet, fruit infused sparkling water brand, believe consumer palates will become less focused on sweet in the coming years. This can open up opportunities for beverages such as unsweetened iced tea, unsweetened cold brew coffee,...
GoodBelly has launched four new product lines, including GoodBelly Protein Shake, GoodBelly Juice Drink, GoodBelly Sparkling Drinks and GoodBelly Ade, as consumers are gravitating more towards the functional beverage category, according to the company.
An EU-wide ban on selling energy drinks to under 18s would see volume sales fall by over 70 million litres, if the impact of similar legislation in Lithuania is anything to go by. The low-priced end of the market would be hit hardest, with standard and...
Non-alcoholic and low alcohol beers only account for a small proportion of the global beer market. However, these categories are showing stronger growth than the overall beer market, according to figures from Canadean.
The European Food Safety Authority (EFSA) has approved a health claim for creatine and muscle strength in over 55s when combined with resistance training.
Sales of bottled water in the US increased 6.4% to reach more than $15bn in 2015, according to research from Mintel. And as consumers continue to look for alternatives to soft drinks, sales are expected to keep growing rapidly.
While functional sports drinks have been used by athletes for decades, a wider range of consumers are now turning to the beverages, according to a report from MyDrink Beverages.
The EC has drafted four endurance and cognition health claims for caffeine indicating a belated entry into EU law books five years after EFSA first approved them – but industry isn’t holding its breath.
A compound found in green tea, may prove effective in treating rheumatoid arthritis, as its anti-inflammatory action is expressed without blocking other critical cellular functions, US researchers have shown.
Daily consumption of Concord grape juice for three months may boost spatial memory and driving performance in working moms, says a new study funded by Welch Foods.
SPINS data shows baobab sales have increased 208% in all natural sales channels from June 2014 to July 2015, and 267% in supplements. US supplier Baobab Foods is working with beverage companies, including Suja Juice, to incorporate the African "superfruit"...
The soda industry has vigorously defended itself against claims it is “borrowing a page from the tobacco industry playbook” by trying to spread its products in low- and middle-income countries.
The German Federal Institute for Risk Assessment (BfR) has launched an online forum entitled ‘Energy Drinks: When do they pose a risk?’, which it hopes will raise awareness of the risks of high consumption in conjunction with alcohol and sports.
Consumers worldwide are becoming more interested in a relaxed, balanced lifestyle, says premium beverage brand Tranquini, as it expands into new markets this year.
Bottled water, sparkling flavored water, energy and sports drinks, and ready-to-drink coffee have all made strong gains in the New Year as shoppers have continued to spurn carbonated soft drinks – particularly the diet variety - according to Nielsen data...
Placing a health warning label on sugar-sweetened beverages (SSB) may help parents better understand what overconsumption of these beverages may mean for their children, a recent study found.
Aqua ViTea, a Vermont-based brewer of kombucha, will expand its brewing capabilities from 15,000 gallons to the possibility of 500,000 gallons with a move into a new facility.
Trade association Energy Drinks Europe (EDE) has joined calls against bans on energy drink sales to under 18s in Lithuania and more recently Latvia, which it says might be contrary to EU law.
Regular consumption of caffeine does not cause additional, rapid heartbeats, according to a recent study from the University of California-San Francisco.
Latvia will follow in the footsteps of its Baltic neighbour by banning the sale of energy drinks to under 18s – something the country’s advertising association has called anti-EU.
Stevia is closing in on mainstream acceptance as a non-caloric sweetener, but the product will need additional innovation before it is fully accepted by consumers.
![Trolley [cart] or basket? Coca-Cola looks at how consumers are shopping. Pic: iStock](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/3/0/8/1/3141803-1-eng-GB/Coca-Cola-HBC-tracks-consumer-preferences.jpg)
