Health & wellness

Who made my tea? Stories help brands reach savvy millennials

Dispatches from Vitafoods Europe

Who made my tea? Stories help brands reach savvy millennials

By Rachel Arthur

Millennials do not succumb to the ‘wooing’ of big brands; rather, they are looking for a niche brand with a story, alongside the chance to engage with other consumers, according to a branding expert.

Dr Pepper invests $15m in minority stake in Bai Brands

Dr Pepper invests $15m in minority stake in Bai Brands

By Elaine Watson

Dr Pepper Snapple Group has invested $15m in a minority stake in Bai Brands, which has generated explosive growth in multiple retail channels with its 'antioxidant infusion' low-calorie Bai5 beverages.

What does bamboo taste like?

“Bamboo Water can reach the amazing eco and health conscious movement on our planet”

Not just for pandas: Could Bamboo Water be the next ‘superdrink’?

By Rachel Arthur

Bamboo Water could harness the neglected nutritional properties of bamboo leaves to create a drink that is both healthy and ecologically sustainable, says the co-founder of Bamboo Beverages. 

There's still much to learn about the role of caffeine in the onset of Alzheimer's disease, say researchers

What do we know about caffeine and Alzheimer's?

By Annie Harrison-Dunn

It is ‘imperative’ more research is conducted on the potential benefits of caffeine in the treatment and prevention of Alzheimer's disease, say scientists.

EFSA caffeine opinion could see firms increasing the size of sports products in order to legally target sportspeople like rugby players who may weigh more than 70 kg, according to Legal Foods

What will EFSA’s caffeine opinion mean for product formulation?

By Annie Harrison-Dunn

The European Food Safety Authority’s (EFSA) safe upper limit for caffeine could mean a de facto ban for 80% of UK males, whose average weight would take them over the body weight referenced in the opinion, according to a food law expert.

Tropical sports and energy drinks are 'another case of category blurring,' says Mintel analyst. Photo credit: Rebecca Siegel.

Tropical energy. A new kind of category blurring?

By Annie Harrison-Dunn

Both Red Bull and Lucozade Sport have launched tropical flavours of their sport and energy drinks – something Mintel says is another example of these sectors trying to slurp soft drink market share.

New study adds to a growing body of evidence suggesting coffee consumption may reduce cardiovascular disease risk, say its authors

3-5 cups of coffee a day may help keep artery blockages away

By Annie Harrison-Dunn

People who consume between three to five cups of coffee a day may have a lower risk of coronary artery calcium build-up, which can lead to artery blockages, according to research published in the British Medical Journal’s publication Heart.

Huge potential for botanicals in energy drinks

Special edition: Botanicals

Huge potential for botanicals in energy drinks

By Niamh Michail

Consumers are looking for alternatives to artificial caffeine, meaning even greater opportunities for botanicals in the energy drink market, with small start-ups leading the way.

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