The UK’s advertising watchdog took issue with exactly who provided the testimonials for the fast-growing brands' Facebook ads: Steven Bartlett, a TV personality who has a commercial interest in each company.
Starco Brand’s acquisition of the meal replacement company Soylent announced late Tuesday creates a “1+1=3” situation that can accelerate marketing and innovation to take the cult-favorite plant-base brand to the next growth stage, Soylent CEO Demir Vangelov...
Soylent has sealed nationwide distribution in 4,378 Walmart stores for five of its ready-to-drink (RTD) meal replacement drinks, furthering the company's goal to bring complete and affordable nutrition to all, said Soylent CEO Bryan Crowley.
HUEL is now competing in the ready-to-drink (RTD) beverage category with the launch of an on-the-go bottle format of its ‘nutritionally complete’ meal replacement protein blend.
Popular meal replacement drink Soylent launches in the UK this week, hoping to capitalize on its US success with its first global expansion. With research showing that skipping meals is becoming more commonplace in the UK, Soylent believes it can fill...