New closure aims to make glass jars easier to open

The new Orbit Closure was on show at Interpack in Dusseldorf last week so FoodProductionDaily.com caught up with marketing executive Virgine Dorance for the lowdown on the new product.

Opening glass jars can be a real struggle especially when they have been on the shelf for some time with other jars stacked on top. Dorance said Crown Closures Europe therefore investigated how it could create a lid that is easier to open.

The result is the Orbit Closure – a lid that requires 50 per cent less force to open than a standard twist closure, according to Dorance.

The new closure consists of a central panel sealed to the jar by vacuum and an outer ring screwed in place for added protection. To open a jar, consumers twist the lid in a movement that loosens the ring and pushes the panel away to break the seal. In this way the ring works to break the seal and open up the jar.

Orbit has already made its debut on the market this year with Duerr’s using the closure for a range of jams and marmalades in the UK.