What's hitting the shelves? New beverage launches: from fruit coolers to energy drinks
Twinings Fruit Coolers
Twinings has unveiled a new range of Fruit Coolers, launching in two new flavors, Peach and Tropical (pictured above).
The new Fruit Cooler range – launching in retailers across the UK – brings a caffeine-free summer refreshment with 4 calories per 200ml serving.
The portfolio has been crafted to be brewed hot and enjoyed chilled.
One tea bag can be infused in 200ml freshly boiled water for three minutes, allowed to cool, and enjoyed over ice.
The flavors are:
- Peach: Delicate Peach flavored infusion with Rosehips and White Hibiscus
- Tropical: Delicate Pineapple flavored infusion with Roasted Chicory Root and Orange Peel
Data from Twinings shows that 32% of UK consumers have enjoyed iced or cold tea and infusions in the 12 months (based on data up to Nov 2023)
Twinings’ new range of Fruit Coolers come with a recommended retail price of £2.49 per pack.
Energy drinks with boosted visual appeal
Dynami:t energy – a brand while hails from Estonia’s oldest brewery, A. Le Coq – has launched a new range drinks in four flavor variants: Nocturnal Light, Magic Tingle, Cool Vibe and Night Shadow.
The flavor blends – such as lime and passionfruit or apple and mint – have been designed to appeal to consumer trends for more sophisticated choices. Low sugar and functional ingredients also appeal to consumers looking for healthier options.
The drink is packaged in 330ml cans, using CANPACK’s neon and superbright special effects. Neon uses phosphorescent ink to make the cans ‘pop’ and glow in the dark; while superbright uses super-saturated inks for eye-catching visual impact (such as making whites gleam brighter than other whites on the shelves).
Californian twist
MOMMENPOP has redefined its American aperitif with a fresh, Californian twist.
The female-led and founded citrus aperitif wants to convey and celebrate its use of real, organic and vibrant California citrus.
The updates include a bold label design; marked as ‘citrus aperitif’, and premium touches with foil, embossing and texture to reflect the richness of fresh, all-natural and real ingredients. A new top uses a screw top which makes it easy to use and maintains peak freshness once opened.
Belizean Rum
Ruta Maya Belizean Rum has officially launched in the UK.
There are four infused rums in the range including: Rum Blanco, Rum Ouro, Coffee and Cocolime, each made raw materials from farms throughout the country at Travellers Distillery in Belize City.
Ruta Maya takes its name from Belize’s celebrated river challenge that attracts athletes worldwide.
From San Ignacio in the Maya mountains, courageous rowers of La Ruta Maya undertake a 290km battle with the currents of the Belize River through the middle of the rainforest, all the way to the Caribbean Sea.
Each bottle is £29 RRP per 70cl bottle across all lines. Boutique Brands is the official distributor in the UK and stockists include: Master of Malt, Master of Malt, Amazon UK and Whiskey Exchange.
RTD spritz
Rozél Rosé Vodka has introduced its ready-to-drink (RTD) canned spritz this summer.
The drink blends Rozél’s signature vodka, inspired by Côtes de Provence rosé wine’s delicately fruity flavors, with refreshing Raspberry & Rose Lemonade.
Rozél Rosé Vodka launched last summer in Harvey Nichols and Ocado. It combines a triple-distilled premium vodka with natural fruit extracts for notes of juicy raspberries and white peach with a hint of bitter pink grapefruit. The spirit creates a blush hue when added to cocktails and mixers – ideal for creating eye-catching, Insta-worthy serves.
Now, Rozél brings the same quality and flavors to a handy ready-mixed 250ml can, created with fan-favourite Raspberry & Rose Lemonade for a sensational summer spritz.
Rozél Rosé Vodka (5% ABV) is the UK’s first rosé vodka can and is available to buy on Amazon (RRP £2.50 per can).
Carlsberg and Brooklyn Brewery launch fonio brew
Carlsberg has launched a fonio brew: made with the West African grain instead of barley or bittering hops.
The grain, which has thrived in West Africa for more than 5,000 years, is widely used in African cooking. But it’s finding wider potential as a more sustainable alternative than other grains: as it can thrive in poor soils and is drought-resistant.
The new fonio beer was brewed in collaboration with Brooklyn Brewery as part of its ‘Brewing for Impact’ campaign. The campaign was launched by Brooklyn Brewmaster, Garrett Oliver, to celebrate 30 years with the Brewery.
The limited-edition beer, brewed in the Carlsberg Research Laboratory, is described as ‘clean, with soft aromas of apricots, white peaches, and melon with an underlying sweetness and lingering bitterness giving a vibrant and delicate finish’.
The unique fonio bottle design was created by Kevin Bongang, a commercial muralist, designer and painter who was born in Cameroon, West Africa. The label features his vibrant signature style, awash in bold fun colors, swirling lines and whimsical imagery.
Lambrusco
Avaline – an organic, transparent and vegan-friendly wine brand from Cameron Diaz and Katherine Power – has launched a limited edition Lambrusco.
Described as ‘red wine’s cool, younger sister’, the red wine can be enjoyed chilled and over ice, or as an addition to a spritz.
Avaline Lambrusco Sparkling Wine (11% ABV) is made with 100% Lambrusco grapes, with aromas of dried cherry, sandalwood, slight pine resin, roasted coffee beans, dried orange slices, whole clove and blackberry cordial. The palate is rich with black and red roasted plum but the earthy and baking spice heavy notes continue on to the palate.
Looking for more beverage NPD?
Bloom has launched a sparking energy drink, while Ben Lomond Gin has released its first non-alcoholic spirit.
