PepsiCo

'Shock flavors' create excitement, demand and FOMO... Pic:getty/jasmina81

‘Shock factor’ flavors entice younger generations

By Rachel Arthur

Soft drinks flavors with a ‘shock factor’ – for example unique, unusual, and limited time only flavors – are creating a buzz among a younger generation fuelled by FOMO (fear of missing out).

What happened to Nitro Pepsi? 'Stay tuned,' says PepsiCo

What happened to Nitro Pepsi? 'Stay tuned,' says PepsiCo

By Mary Ellen Shoup

More than two and a half years after teasing the launch of Nitro Pepsi – a cola carbonated with nitrogen instead of carbon dioxide creating a velvety, smooth texture – PepsiCo says it is putting “the finishing touches on our roll out plans.”

Pic:getty/marilyna

PepsiCo and Beyond Meat launch JV for plant-based beverages and snacks

By Rachel Arthur

PepsiCo and Beyond Meat will form The PLANeT Partnership to develop, produce and market beverages and snacks made from plant-based protein. PepsiCo says plant-based protein offers ‘a new frontier’ in its efforts to build a more sustainable food system,...

Pic:getty/wenjinchen

The best global beverage brands of 2020

By Rachel Arthur

Coca-Cola maintains its position in the top 10 in Interbrand’s Best Global Brands 2020 Report. But what are the other beverage brands making their mark this year?

Pic:getty/artrush

Hard seltzer storm: Big brands take seltzer strategies up a notch

By Rachel Arthur

Constellation Brands is lining up new flavors and SKUs for Corona Hard Seltzer. Anheuser-Busch is bringing a new product into play with Michelob Ultra Organic Seltzer. Coca-Cola will launch its hard seltzer in 2021 - and is PepsiCo eying up an entry into...

'Bottle made from bottles': evian's 100% rPET bottle launches in the UK this week.

The journey to 100% rPET bottles

By Rachel Arthur

Danone brand evian is introducing 100% rPET bottles to the UK this week; the latest in a series of recycled plastic commitments from PepsiCo’s Naked Smoothies, Nestlé’s Buxton bottled water, and Coca-Cola GB. We explore how the move to rPET is progressing...

Follow us

Products

View more

Webinars