Big brands

Coke’s Monster Marriage: The 5 Key Talking Points

COKE'S MONSTER MARRIAGE: WINNERS AND LOSERS

Coke’s Monster Marriage: The 5 Key Talking Points

By Ben BOUCKLEY

As Coke inks a $2bn+ deal to buy a stake in Monster Energy, we explore the implications for energy drinks – and predict a harder fight for PepsiCo and Red Bull.

Diageo’s lackluster 2014 gives CEO Menezes bonus blues

Diageo’s lackluster 2014 gives CEO Menezes bonus blues

By Ben BOUCKLEY

Diageo revealed yesterday that CEO Ivan Menezes, his predecessor Paul Walsh and CFO Deirdre Mahlan took home less than 10% of their possible bonus pot in fiscal year 2014 due to the firm's lackluster performance.

GMCR 'hitting milestones' for 2015 Keurig Cold launch

GMCR 'hitting milestones' for 2015 Keurig Cold launch

By Ben BOUCKLEY

Green Mountain Coffee Roasters CEO Brian Kelley insists the firm is on track for a fiscal 2015 launch of its cold carbonated soft drinks system and is working closely with shareholder Coca-Cola to perfect the latter's brands for use.

‘We’re closer than ever to personalized beverage marketing!’ – eBev

INDUSTRY VOICES: Seth Hillstrom, American Beverage Consortium Managing Partner

‘We’re closer than ever to personalized beverage marketing!’ – eBev exec

By Ben BOUCKLEY

As we gear up for eBev 2014 in Atlanta Georgia, the American Beverage Consortium’s Seth Hillstrom tells us that personalized beverage marketing is here to stay, but warns that getting too personal can be ‘just creepy’.

A backlash against stevia in the US led Coca-Cola to do a U-turn on its Vitawater recipe

Coca-Cola Company won’t ditch stevia in the UK

By Nicholas Robinson

Sugar reduction campaigners have praised the Coca-Cola Company’s (CCC’s) refusal to drop the natural sweetener stevia in its Glaceau Vitaminwater in the UK, as it has done in the US.

TRM Packaging Heineken Kraft Ballantines Packaging trends interactive

'The sky's the limit,' says TRM Packaging

Packaging to become more 'theatrical'

By Caroline Wells

Heineken's Ignite bottles which illuminate when clinked with another bottle, and Ballantine's graphic equaliser, which adjusts its lighting with loud music, are some of the ways brands have added 'theatrical' technology to products.

Amcor LiquiForm to be commercialised in two years

Joint venture with Sidel, Yoshino Kogyosho & Nestlé Waters

Amcor LiquiForm to be commercialised in two years

By Jenny Eagle

Amcor’s LiquiForm, which uses consumable liquid instead of compressed air to hydraulically form and fill a container on one machine simultaneously will be commercialized in two to three years’ time.

Diageo appoints Facebook exec to bolster digital marketing skillset

Diageo appoints Facebook exec to bolster digital marketing skillset

By Ben BOUCKLEY

Diageo today announced leadership changes that CEO Ivan Menezes says will continue its shift away from regions towards greater market accountability, and also appointed a senior Facebook executive to bolster its digital marketing and communications skills.

‘I ditched the Coca-Cola Life-style’: A millennial confession

EDITOR'S COMMENT: JULY 2014

‘I ditched the Coca-Cola Life-style’: A millennial confession

By Ben BOUCKLEY

Coca-Cola Enterprises (CCE) boss John Brock insists people in the UK think Coca-Cola Life tastes just like standard Coke ahead of its September launch, but is this lack of differentiation necessarily good news?

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