Big brands

Diageo CEO Paul Walsh is banking on a 10 per cent hike in marketing spend translating into better top-line results

Weak Euro economies dampen Diageo results

By Guy Montague-Jones

Diageo has taken a hit in the last 6 months of 2010 from weak performance in the struggling economies of Iberia, Greece and Ireland.

UK watchdog raps Coke Vitaminwater ads

UK watchdog raps Coke Vitaminwater ads

By Shane Starling

UK advertising watchdog, the Advertising Standards Authority (ASA), has ruled against Coca-Cola Vitaminwater adverts for the second time in 18 months.

Heineken buys up five Nigerian breweries

Heineken buys up five Nigerian breweries

By Guy Montague-Jones

Heineken has acquired a controlling interest in five Nigerian breweries in a move that takes its share of the fast-growing market to over two-thirds.

Carlsberg sells Dresden brewery, increases China investment

Carlsberg sells Dresden brewery, increases China investment

By Guy Montague-Jones

Carlsberg has sold a brewery in Dresden to Frankfurter Brauhaus in order to focus on key brands in the region. The Danish brewer has also just increased its investment in the Chinese firm Chongqing Brewery.

PepsiCo pays a high price for a gamble in Russian dairy

PepsiCo pays a high price for a gamble in Russian dairy

By Guy Montague-Jones

When PepsiCo put up $5.4bn last week to acquire Wimm-Bill-Dann, it was seduced by the promise of high revenue growth but like any high-yield investment the Russian deal does not come without risks.

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