Coca-Cola says its much reported internal study suggesting that social media does not ‘pull its weight’ in business terms is true, but only when such digital campaigns are taken in isolation…
Heineken acknowledges that its controversial online campaign The Candidate is ‘unusual’ but insists it handled the video’s young participants correctly and did not expose them to undue stress.
PepsiCo has the jump on The Coca-Cola Company in the newly released Access to Nutrition Index (ATNI) that ranks 25 large food and beverage firms in terms of nutrition-related performance globally.
Carlsberg UK has bent the bad taste envelope further still with an 'edgy' new online video that sees the drink’s fans phone their friends in the early hours and persuade them to visit a gambling den staffed by sinister characters or ‘actors’...
Seven webinars. Brand and supplier insights. Regulatory analysis. Market analysis. Marketing analysis. Science. You had better put this in your diary...
Healthy Beverage Expo experts claim that 2013-2014 will see healthy alcoholic drinks emerge, including wines instilled with goji berries and ginseng, and lower calorie and more organic options.
British rock legends Iron Maiden have partnered UK brewery Robinsons to create a signature beer brand called Trooper, inspired by lead singer Bruce Dickinson’s fondness for real ales.
The owner of a Washington State winery says that Chinese wine consumers in the ‘middle ground’ are hungry for affordable US wines that assure them a quality that native products often lack.
Despite a resource gulf separating 'big beer' from craft brands, the latter are often ahead in their innovative use of digital media, according to a new report, and while Heineken tops the tree, Foster’s is simply ‘feeble’.
Bob Marley relaxation drink brand Marley’s Mellow Mood tells BeverageDaily.com that building a new functional drinks sub category has been challenging, but the brand is now gaining real momentum.
Abattis Bioceuticals Corp. has signed a letter of intent to produce in the US kombucha infused with cannabidiol (CBD), a non-narcotic compound derived from marijuana, the company announced yesterday.
Consumer 'co-creation' is essential when developing nutritious and functional beverage brand concepts, a healthy food and beverage marketing expert told BeverageDaily.com.
Monster Beverage plans to launch a protein-rich energy drink range called Muscle Monster in 15.5oz cans, as well as a zero-calorie, zero sugar energy option, in H1 2013.
A new survey from Mintel Research Consultancy (MRC) suggests that consumers are paying a lot more attention to how much sugar is in their foods, but are less concerned about its source, with just a tiny fraction of those who look at sugar levels on labels...
A UK man won a Red Bull ‘VIP trip’ to the 2012 Belgian Grand Prix, only to travel there by budget airline, stay in a spa hotel without a spa, share a bed with his brother and leave the race early.
It is hard for a food industry trade show to pack the same level of glamour as, say, the Tokyo Motor Show, so it’s probably best for organisers not to try. But every now and again, in a moment of wild abandon, a celebrity or sports star graces a show’s...
SPIRITS GIANT PLANS $3.19M M&A SPEND TO BACK UK LAUNCH
Diageo is set to introduce a new sub-category within RTD cocktails in the UK, by launching its Parrot Bay frozen alcoholic drinks in April following ‘explosive’ US growth.
The Coca-Cola Company and PepsiCo both received dismal scores in a new Oxfam report that claims the world’s ‘Big 10’ food and beverage companies fail to protect workers, especially women.
With the film awards season now in full flow, an Australian market research company has identified that cinemagoers are more likely to have a tipple than those who stay in and watch the television.
The US beverage industry is poised to introduce packaging that molds to the shape of your bag by 2020, according to industry analysts exploring seven key future trends.
Mintel analyst Chris Wisson tells Ben Bouckley how Anheuser Busch InBev (AB InBev) hit the bull's eye with its £62m Stella Artois Cidre brand in the UK, sucking beer drinkers into a category set for impressive value growth to 2017.
Whether it’s the latest starlet bouncing round in a boob tube, or that bad boy musician who swops his rap records for raki, there’s no doubting that celebrity endorsements are big business for the beverage industry
Coca-Cola Europe chair and new president of the European Beverages Association, Dominique Reiniche, will deliver the keynote address at this year’s 2013 Innobev Global Beverages Congress in Warsaw.
The US beverage industry must accept seven key changes in the near future, including a slump in traditional soda sales and touch sensitive labeling, according to a white paper penned by five analysts on behalf of the forthcoming Healthy Beverage Expo...
Americans have rights. To bear arms, to enjoy free speech, life, liberty and the pursuit of happiness. They also have the right - argue opponents of NYC Mayor Bloomberg’s super-size soda ban - to drink a 44oz soda containing more than 30 teaspoons of...
SK Energy CEO Chris Clarke tells BeverageDaily.com about rapper Curtis ’50 Cent’ Jackson’s passion for their energy shot brand, and plans to cement the US No.2 spot by selling 40-50m units in 2013.
China’s foodservice packaging market will become bigger than that of the US by 2020 at current annual growth rates, according to a report just issued by Smithers Pira.
A small minority of energy drink consumers regularly drink more than one can/shot in one sitting; the peak time for knocking back an energy drink or shot is 3-9pm; and the most popular energy drink combo is Red Bull and 5-Hour Energy.
PepsiCo brand Mountain Dew will launch a new fruit juice and coffee-based drink across the US from February 25 to provide a morning ‘pick me up’, and tap a key 2013 ‘natural energy’ trend.
The latest financial results by two of India’s spirits giants makes for fascinating reading and gives a real insight to casual observers as to the state of the drinks industry in the country.
TWININGS JOINS MILE-HIGH TEA CLUB WITH BRITISH AIRWAYS
Twinings has developed a new Signature Blend of tea with British Airways (BA) that took to the skies at the start of February and is specially designed to taste better at 35,000 feet.
Few would-be food engineers are “willing to really roll up their sleeves” and engage with unskilled and semi-skilled operators, the boss of Nestlé in the UK and Ireland said.
Adomas Pranevicius, MD of Lithuanian beverage production management and development firm MyDrink Beverages tells Ben Bouckley why SMEs should buy a ready-made beverage brand, rather than treading the long, thorny NPD path alone.
Heineken’s Finnish business Hartwall claims to have launched the EU’s first alcoholic beverage sweetened with stevia onto the nation’s market this month in the form of a ‘light long’ RTD.
Clinching global culture club membership by swigging Pepsi or Coke is not enough for soft drinks consumers in emerging markets, who are increasingly swayed by regional tastes, according to Euromonitor International.
Despite Coke's 2013 Super Bowl ad drawing criticism from some Arab-American groups who claimed that it furthered racist stereotypes, a clear majority of BeverageDaily.com readers disagree, although one critic attacked it more broadly, saying it 'smacks...
While the growth of the US energy drinks and shots market has been nothing short of explosive - last year it was worth $12.5bn, up 60% since 2008 - manufacturers will need to attract new users if they are to sustain such meteoric levels of growth, says...
PepsiCo has reportedly strengthened its relationship with US PR firm Weber Shandwick, by briefing the latter to oversee an extension of its AMP energy portfolio that taps the brand’s racing heritage.
The Coca-Cola Company and PepsiCo are looking to shift bottling assets onto strong franchise partners in order to refocus in house efforts on brand building and marketing.
An influential South African wine industry figure has attacked UK national newspaper The Guardian for publishing an article carrying union claims that wine farm workers were sacked ‘in truckloads’ after ending strikes last week.
Academy of Nutrition and Dietetics Draws Advocacy Fire
The Coca-Cola Company tells BeverageDaily.com it is fully committed to improving US health by partnering groups such as the Academy of Nutrition and Dietetics (AND), after an advocacy report claimed undue big beverage influence on the body.
Recognising the newfound importance of the Chinese wine market, New Zealand’s vintners are pulling out the stops to make sure their exports have a place in Far East cellars.
Dr Pepper Snapple Group says it ‘stands by’ immune support claims made on packaging for its Mott’s for Tots beverage brand, after a US-wide class action was launched against it this week.
Victoria Bitter’s heartfelt apology last year is likely behind the beer’s turnaround in the Australian market, after the SABMiller brand showed its first quarter of growth in over 10 years of steady 10% declines.
A recent M&A wave in brewing means that ‘global giants’ AB InBev, SAB Miller, Heineken, Carlsberg and CR Snow are piling the pressure on local players, particularly in markets such as China.
COMING TOGETHER OR FALLING APART? COKE'S ANTI-OBESITY ADVERT DIVIDES OPINION
Leading food nutrition academic Marion Nestle tells BeverageDaily.com that she considers Coke’s new anti-obesity advertising drive ‘Coming Together’ an ‘astonishing act of chutzpah’.
