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Health-Ade CMO says kombucha “is here to stay,” ready for growth

Health-Ade CMO says kombucha “is here to stay,” ready for growth

By Ryan Daily

With a new can format and marketing campaign geared towards younger consumers, Health-Ade is looking to grow its brand and expand its base by tapping into occasions and capitalizing on greater consumer awareness of gut health, Health-Ade CMO Charlotte...

Debra Crew is the first female chief executive of Diageo

News

Diageo appoints first female chief executive

By Gwen Ridler

Drinks giant Diageo has appointed its first female chief executive, following the announcement of current head Sir Ivan Menezes’ retirement in June this year.

Pic:getty/dardespot

The UK organic wine market is rapidly growing - and here’s what lies ahead

By Alex Green, Director and Co-founder, Beyond Wines

Against a backdrop of stagnating wine sales, organic wines are steadily growing in volume, value and variety. Alex Green, director and co-founder of UK-based wine distributor Beyond Wines, looks at how organic wine brands can increase their appeal to...

Vineyards near Spitz in the Wachau Valley in Austria. Getty/rusm

Austrian wines reach export high

By Rachel Arthur

Austria’s wine industry has achieved its highest export figures by value – and winemakers will continue to focus on premiumization moving forward, says the country’s wine marketing board.

Pic:getty/thurtell

Alcohol-free beer consumption increases in Australia

By Rachel Arthur

There’s been a significant increase in alcohol-free beer consumption among craft beer consumers over the last two years, according to a survey of more than 14,000 craft beer drinkers.

Pic:getty/petercade

Carlsberg expands use of regenerative barley

By Rachel Arthur

Carlsberg says it is forging ahead in its global move towards regenerative farming as it plans increased use of regenerative barley for pioneer beer brands in the UK, Finland and France.

The new hard seltzer launches this weekend. Pic: Harvest Hill

SunnyD launches hard seltzer

By Rachel Arthur

SunnyD Vodka Seltzer - ‘the brand new hard seltzer created by popular demand’ – is rolling out in the US.

Carlsberg's outgoing CEO, Cees ’t Hart. Pic: Carlsberg

Carlsberg CEO to retire

By Rachel Arthur

Carlsberg Group’s CEO Cees ’t Hart will leave the company by the end of Q3, 2023.

Do Super Bowl ads spur consumer demand? Veylinx says yes

Do Super Bowl ads spur consumer demand? Veylinx says yes

By Ryan Daily

Brands that advertised at the Super Bowl are seeing their efforts pay off with a 6.4% increase in consumer demand post-game based on a sample set of companies, according to recent research from behavioral research company Veylinx.

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