Sectors

Pic:getty/annabelbreakey

Pernod Ricard creates dedicated American whiskey unit

By Rachel Arthur

Eying up strong growth – and strong growth potential - of its American whiskey portfolio, Pernod Ricard is creating a dedicated business unit called ‘The American Whiskey Collective’ to manage marketing and production of its premium challenger brands.

Pic: getty/mariekepeche

Diageo acquires flavor matching tech company Vivanda

By Rachel Arthur

Diageo has acquired Vivanda, the owner of the technology behind Diageo’s digital ‘What’s Your Whisky’ online platform as well as the ‘Journey of Flavour’ experience at Johnnie Walker Princes Street in Edinburgh.

Pic:getty/annabellebreakey

Scotch Whisky granted certification trademark in the US

By Rachel Arthur

The Scotch Whisky Association (SWA) has successfully registered 'Scotch Whisky' as a certification trademark in the US - the industry’s largest global market, worth almost £800m ($982m) a year.

Stone Brewing will give Sapporo USA increased production capabilities

Sapporo acquires US craft brewer Stone Brewing

By Rachel Arthur

Sapporo USA will acquire California craft brewer Stone Brewing, with the acquisition ‘bringing together the complementary strengths of Japanese artistry and innovation with the American craft brewing tradition in a fusion of cultures’.

Pic: Absolut

Absolut develops fiber-based bottle cap

By Rachel Arthur

The Absolut Company, part of Pernod Ricard, has partnered with Blue Ocean Closures (BOC), a start-up based in Sweden, to develop an innovative natural fiber-based closure cap for its bottle.

Pic:Bacardi

From tequila to botanicals: Bacardi talks summer spirit trends

By Rachel Arthur

What's big in the US spirits scene this summer? Sean Eckhardt, Senior Vice President of US Sales at Bacardi, explains how the company has shaped its portfolio for the summer months - along with his take on the trending tequila, RTD alcohol, and lower...

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Editor's Spotlight

Vitamin enhanced juice firm clearing hurdles

By Liza Laws

An Australian living in London has overcome an extraordinary set of challenges including Brexit, the pandemic and more recently a sharp rise in prices as a result of the war in Ukraine to keep his vitamin enhanced juice business thriving.

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