Sectors

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Promoting sports drinks: Debunk the myths and boost your communications strategy

By Dr Adam Carey, chairman, European Specialist Sports Nutrition Alliance (ESSNA)

Over the past decades, the sports beverage industry has witnessed significant growth. Yet misinformation also surrounds these products. Dr Adam Carey, chairman of the European Specialist Sports Nutrition Alliance (ESSNA), looks at some of these myths...

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Hard seltzer growth will continue: Rabobank

By Rachel Arthur

It’s no secret that hard seltzers are a massive US success story: but part of the excitement around the category is the continued potential for the future. “It’s not just the current size of the category, which is attention grabbing enough, but the fact...

Picture credit: Flow Water

Go big or go home… Flow Water gears up for going-public transaction

By Elaine Watson

Flow Water founder Nicholas Reichenbach launched with some pretty lofty ambitions (cue comparisons to Fiji, Evian, building the ‘Tesla of water’ and becoming an ‘iconic’ brand). But if you’re going to get into a business as capital intensive as bottled...

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Could paper wine bottles replace glass bottles?

By Émilie Steckenborn, founder and host of the Bottled in China podcast

A significant proportion of wine's carbon footprint comes from packaging. Could paper bottles reduce its impact? In this guest article, Émilie Steckenborn asks whether a transition to paper could happen in the near future.

The new roadmap includes 10 commitments.

Beverage carton industry reveals ten-year roadmap

By Jim Cornall

ACE, The Alliance for Beverage Cartons and the Environment, and its members SIG Combibloc, BillerudKorsnäs, Elopak, Stora Enso and Tetra Pak, have set the industry’s vision for the future, aiming to deliver the most sustainable packaging for resilient...

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'Cachaça is far more than the Caipirinha!'

By Rachel Arthur

For those who know Cachaça, it is usually associated with a Caipirinha cocktail. But the drink has far more to offer: and promoting the diversity and versality of the Brazilian spirit to bartenders, distributors and consumers can help it achieve its potential...

Britvic posts its 2020 full-year results

Britvic sales down amidst COVID-19 pressures

By Gwen Ridler

Drinks manufacturer Britvic has posted a dip in sales and earnings in its full-year 2020 results, as it looks to premiumisation, e-commerce and low calorie drinks to boost business.

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Canopy Growth launches CBD beverages in the US

By Rachel Arthur

Canopy Growth Corporation is entering the ‘high-potential US CBD beverage category’ with its premium ready-to-drink CBD-infused sparkling water Quatreau.

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Conquering the challenges: AB InBev's Brazil business

By Rachel Arthur

AB InBev’s Brazilian beer business delivered strong performance in 2020, despite the challenges of the year. A combination of speedy innovation, premium brand strength and digital developments have been the key to success in the country, says the company....

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What low alcohol RTDs can learn from low alcohol beer

By Kate Johnson, Highball Cocktails

No and low alcohol drinks are ready to revolutionise the RTD market. But while brands may focus on reduced ABV and calorie content, at the end of the day it's the taste which will determine whether they win or lose in the marketplace, writes Highball...

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