Beverage entrepreneurs

Irish beverage innovator VitHit has launched a stevia-sweetened range of carbonated, vitamin-rich juices

Vitamin drink slugs double digit growth (without claims)

By Lynda Searby

The EU should “quicken its step” and raise the upper limit of stevia that is permitted in soft drinks, says VitHit’s founder, Gary Lavin, whilst dismissing health claims as “unnecessary” when marketing a vitamin drink. 

'We want to make Sirco available to everybody...'

Sirco seeks fresh blood with EU claim-backed juice

By Lynda Searby

Whether “ahead of its time” or just very niche, blood flow beverage brand Sirco is seeking to attract a broader consumer base, with the launch of of two new ‘easy to drink’ products.

Photo: iStock

When it comes to grocery shopping, children have a lot of clout

By Adi Menayang

What differences in shopping habits do childless households have compared to ones with children? A lot, a new study by Packaged Facts reveals. We chat with founders of two smaller brands who market directly to children and get their take.

Follow us

Products

View more

Webinars