GDPR
The EU’s General Data Protection Regulation (GDPR) is said to be the most important change in data privacy regulation in 20 years and its impact on digital marketing has been considerable.
But Reay believes that in the long-term, GDPR a good thing.
“It has probably reduced the volume of direct communications but […] you're able to focus on building a more valuable database of people who actively want you to engage with them.”
