Sidel expands in India opening a third office near New Delhi
The company opened its first office in Mumbai in 1996, with a second office and factory in Pune in 2001, inaugurating an R&D Centre in Pune in April this year.
Dairy market
Over the last 23 years, the company has acquired over 350 customers throughout the region selling more than 2,600 pieces of packaging equipment to manufacturers in India.
“India is an important market for Sidel and one we will continue to invest in. We are proud to have a major presence here with an office in a great location,” said Rohit Sawhney, sales director, India and Indian subcontinent, Sidel.
“These premises allow us to be closer to our customers and partners in the Gurugram area, alongside major players in the technology and beverage industries.
“Looking to the future, we see the dairy market in the country is significantly growing due to the introduction of many new products, such as flavoured and UHT milk, milk mixed with fruits, cereal, nuts and spices, and special dietary products containing high protein, low fat and less added sugar.
“Sidel with its aseptic PET for Liquid Dairy Products (LDP), is uniquely positioned to support this rising demand as well as our complete packaging lines, including the FDA-approved Sidel Aseptic Combi Predis.
“Beyond the dairy sector, we are witnessing opportunities also in the bottled water and juice segments.”
2030 forecast
DLF Cyber City is well connected in terms of transport links making it a prime location for Sidel’s India hub.
By 2030, India will become the third largest consumer market after China and the US, with the country set to overtake China to become the world’s most populous nation by 2025, according to Euromonitor.
This strong population growth, combined with rising incomes, increasing urbanisation and competitive production and labour costs, makes India a consumer market with enormous potential.
While the country is facing the need to develop urban infrastructure, create jobs and provide skills training to its workforce, it also opens the door to investment and creates vibrant new markets.
Giulio Bellanti, director, sales, Food, Home and Personal Care for Middle East, Africa and India, Sidel, added dressing and sauce manufacturers are increasingly packaging their products in PET, benefiting from the transparency, design flexibility and 100% recyclability offered by this material.
For example, BL Agro is one of its clients in the edible oil sector in the region.
“We believe India to be a very important growth market for us and as a result we are continuing to invest heavily in our operations here,” said Sawhney.
