Jollof rice
Black entrepreneurs, chefs and restaurateurs are bringing forth the overlooked and erased influence of Black and African foodways on the global food system. In 2022, expect jollof rice, the flavour-packed West African staple to make its way around the world in new packaged goods including frozen meals, seasoning kits and grain sides.
“Consumers around the world are eating an increasingly global range of dishes and cuisines, driven by a hunger for discovery and newness," Claire Lancaster, Senior Food & Drink Strategist at WGSN told this publication. "As Black and African innovators increasingly move into the spotlight, expect long overlooked ingredients, flavours and classic dishes like West African jollof rice to move into the mainstream.”
GettyImages/Osarieme Eweke
