Constellation Brands divests wine brands to The Wine Group
Constellation Brands is divesting a portion of its mainstream and premium wine portfolio - including Cooper & Thief, Crafters Union, The Dreaming Tree, Monkey Bay, 7 Moons, and Charles Smith Wines - to The Wine Group.
Constellation Brands divested the majority of its popular and mainstream wine and spirits portfolio in 2021, highlighting its strategy to focus predominantly in premium fine wine and craft spirits. (E. & J. Gallo Winery gained wines principally priced at $11 retail and below for $810m in February 2021).
Now, the additional divesture to California’s The Wine Group (the value of which has not been disclosed) leaves Constellation Brands with ‘a more focused set of leading, powerful brands aligned with consumer preferences’, spanning mainstream, premium, fine wine and craft spirits segments.