Mangrove expands marketing team
UK spirits distributor Mangrove Global has expanded its marketing team with the appointment of four new spirits specialists.
The expansion of ‘team purple’ comes soon after Mangrove was bought by French conglomerate, Groupe Bernard Hayot (GBH), bringing it into the fold of the SPIRIBAM portfolio.
The first spirits aficionado joining the team is Alberto Spolverato, who takes on the role as Brand Manager for Molinari, Giffard, Pampelle, and Don Q. His experience includes Italian based Montenegro Group, where he developed and implemented marketing strategies for brands such as Amaro Montenegro and Select Aperitivo.
Joining team purple as Brand Manager for Mark Anthony brands, Bearface, and Glendalough as well as Portobello Road Distillery, Louis Royer, True Believers and Casa Lumbre brands is Stefanie Vigilante. Vigilante carved out her spirits expertise at Axiom Brands, and has held with previous roles in experiential events.
Kristal Roach becomes Mangrove’s new Brand Manager for the company’s whisk(e)y portfolio. With experience of marketing in the hospitality sector before moving to the spirits industry, Roach’s most recent role was with Tampa Bay based Stansfeld Scott, a distributor bringing premium spirits, wine, and consumer products to 35 islands across the Caribbean.
Ashera Goonewardene joins the company from SPIRIBAM, representing its various rum and rhum brands. Described as a ‘bit of a boffin’ on all things Rhum Agricole, she has been a vocal promoter of the category across the on-trade. An award-winning bartender in her own right, Mangrove’s new Brand Ambassador/Manager will join the team as an advocate of French-Caribbean spirits.
The team is led by Joel Defries, who joined in early 2020 from boutique vodka distillery Our/London.
