Coca‑Cola: New Chief Customer & Commercial Officer
The Coca‑Cola Company appointed Jorge Garduño, who has led the company’s business in Japan and South Korea since 2020, as the company’s new Chief Customer & Commercial Officer.
Garduño is due to begin his new role Feb. 1, 2024. He will succeed Elaine Bowers Coventry, who is taking a newly created role in the company’s Europe operating unit as President, Europe East Operations.
Garduño joined the company in 1992. He went on to hold positions in commercial operations, marketing and key accounts at Coca‑Cola Mexico. He later served in general manager roles for Coca‑Cola Colombia, Coca‑Cola Thailand and Coca‑Cola Chile. He was then named managing director of Spain, Portugal and Andorra for Coca‑Cola Iberia.
Besides his operational positions, Garduño has served on the boards of ThaiNamthip in Thailand, Coca‑Cola Amatil in Australia and Coca‑Cola COFCO in China.
Most recently, Garduño has been based in Tokyo. He was named president of the company’s former Japan business unit in 2017 before being promoted to his current role in 2020.
Garduño is a native of Mexico and a graduate of Tec de Monterrey Mexico. He has an MBA from the University of Texas at Austin and completed the Advanced Management Program at Harvard Business School.
