Coca-Cola

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Coca-Cola launches new range of at-home Costa Coffee products

By Rachel Arthur

Coca-Cola HBC is today launching a new range of Costa Coffee products for consumption at-home, on-the-go or at-work: marking the first products to launch in multiple European markets since Coca-Cola acquired Costa Coffee last year.

Pic:getty/funtap

How is Coca-Cola dealing with the coronavirus crisis?

By Rachel Arthur

Coca-Cola CEO James Quincey says that the company is well-versed in surviving crises over the course of its 134 year history: “Every previous crisis – military, economic or pandemic – the Coca-Cola Company has come out stronger”. So how is it dealing...

Pic:getty/banjongseal324

Coca-Cola volumes decline 25% globally during coronavirus lockdowns

By Rachel Arthur

The Coca-Cola Company’s worldwide volumes have declined around 25% since the beginning of April, with almost all that decline coming from away-from-home channels. “The ultimate impact of coronavirus on 2020 is unknown at this time,” says the beverage...

As in other markets, Coca-Cola is expanding its presence in France beyond soda. Pic:getty/rez-art

Coca-Cola to invest $1.1bn in France

By Rachel Arthur

The Coca-Cola Company will invest a billion euros ($1.1bn) in France over the next five years, which will help expand bottling capacity, modernize plants and introduce new products.

Coca-Cola takes full ownership of ultra-filtered milk fairlife

Coca-Cola takes full ownership of fairlife

By Rachel Arthur

The Coca-Cola Company has acquired the remaining stake in fairlife LLC from its joint venture partner Select Milk Producers: giving it 100% ownership of the ultra-filtered milk company.

Coca-Cola Energy to hit the US in 2020

Coca-Cola Energy to launch in the US in 2020

By Rachel Arthur

Coca-Cola Energy – the first Coke branded energy drink – will roll out to the US next year: including with an exclusive Coca-Cola Energy Cherry launch.

There are still around 35 drinking occasions over the course of a week, but beverage categories are changing. Pic: Getty/Kwangmoozaa

The last 30 years in beverages: How have consumers changed?

By Beth Newhart

While soda may have dominated shelves in the 1990s, today’s shoppers are seeking increasingly sophisticated functional beverages. Data company Kantar has analyzed consumer behavior in a new report that highlights the last three decades in the US beverage...

Carbonated soft drinks, water, coffee, energy drinks and sports drinks are the top beverages in c-stores. Pic: Getty/Sarah Casillas

Convenience store beverage purchases rise in the US

By Beth Newhart

Convenience store and gas station shopping habits for US consumers are analysed in GasBuddy’s 2019 C-Store Beverage Study, showing more impulse buys and higher demand for bottled water.

Coca-Cola Energy: Brazil and Mexico will join markets such as Great Britain, Spain, Japan & Australia.

Coca-Cola Energy rolls out to new markets

By Rachel Arthur

Coca-Cola Energy will roll out to a total of 20 markets by the end of this year, following ‘early signs of success’ in its launch markets.

The AIPIA Americas Summit in New Jersey. Photo: Aly Kuler Photography

AIPIA Summit

Social media is changing the way brands think about packaging

By Jenny Eagle

From consumer digital engagement to reverse writing on packaging which appears left to right on selfies, Christopher Houghton, brand innovation and packaging, Cambridge Design Partnership (CDP) highlights the five areas to ensure ‘Context is King’.

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