Big brands

Pic:getty/alphaspirit

PepsiCo launches 2020 accelerator program

By Rachel Arthur

PepsiCo has launched its second PepsiCo Greenhouse accelerator program in North America: calling for applications from start-ups which are at the forefront of transformative trends.

Pic:getty/vitaliypestov

AB InBev relies on premium categories to realise Far East ambitions

By Richard Whitehead

Ask AB InBev chief executive Carlos Alves de Brito what was the best thing his company did to boost the world’s biggest alcohol group’s beer dominance, and he will probably tell you that it was to invest in the premium side of the market.

Mexico is the world's largest exporter of beer, but craft brewers have yet to catch up. Pic: Cerveza Mexico

Mexican craft beer looks to mimic big-brand success with exports

By Beth Newhart

At the recent Cerveza México 2019 event, it was revealed that the country’s craft beer market is nearly up to 1,400 independent breweries with a 29 million litre output. The industry relies heavily on exports to the US and Europe to keep up with annual...

Truly has recently announced a reformulation, a hard lemonade product and a sponsorship with the NHL.

Truly will be the first hard seltzer served in-flight

By Beth Newhart

In a new deal inked with JetBlue, Truly Hard Seltzer will be the first official alcoholic seltzer of a US airline. Starting this fall, the Wild Berry flavor will be available on all JetBlue flights.

Mike’s Hard Sparkling Water launches in the UK

Mike’s Hard Sparkling Water launches in the UK

By Rachel Arthur

AB InBev is launching Mike’s Hard Sparkling Water in the UK. “We’ve seen how quickly the alcoholic sparkling water market has grown in the US, and we believe now is the time to bring the trend to the UK,” says the brand.

Hoegaarden Soft Brew: 'We've seen success with existing beer drinkers at new occasions, such as lunch'. Pic: Anheuser-Busch

Hoegaarden rolls out non-alcoholic beer to the US

By Rachel Arthur

Hoegaarden’s non-alcoholic beer is expanding beyond Europe: with pilots in Rochester and Philadelphia in the US currently under way. While Europe has been leading the low and no ABV beer category, Anheuser-Busch believes the US will catch up.

Natty Light Seltzer was launched in August; while Bud Light Seltzer will follow in early 2020. Pic:Anheuser-Busch.

Bud Light seltzer to lead AB InBev’s charge in the category

By Rachel Arthur

The meteoric rise of hard seltzer in the US has drawn comparisons to the rise of craft. But there’s one key difference: seltzer will be a ‘game of big brands’ and beverage giants like AB InBev are perfectly positioned to play in the category, according...

Working towards a completely bio-based, polymer free bottle for beer. Pic:Carlsberg.

Carlsberg, Coca-Cola and Absolut create paper bottle research community

Carlsberg showcases paper bottle prototype

By Rachel Arthur

Carlsberg has unveiled two research prototypes for its Green Fibre Bottle: bottles made from sustainably sourced bio-based wood fibres.

Heineken 0.0 was launched in Malaysia in June. Pic: Heineken Malaysia

Heineken 0.0 launch has put the brewer on the back foot in Malaysia

By Richard Whitehead

One might think that a simple inquiry to a major brewery would be warmly welcomed, especially when it is about one of their recently released products. But it's not that straight-forward when it comes to Heineken's 0.0 launch in Malaysia.

New Australian beer shares its recipe on billboard adverts

Aussie beer shares its recipe on billboard adverts

By Rachel Arthur

Carlton & United Breweries' Pure Blonde Organic Lager is launching with a ‘disruptive marketing campaign for a disruptive new product’ – sharing its recipe on billboards across Australia.

Coca-Cola Energy to hit the US in 2020

Coca-Cola Energy to launch in the US in 2020

By Rachel Arthur

Coca-Cola Energy – the first Coke branded energy drink – will roll out to the US next year: including with an exclusive Coca-Cola Energy Cherry launch.

Follow us

Products

View more

Webinars