Big brands

AB InBev's Kombrewcha brand is growing the hard kombucha category.

Guest podcast - Rabobank Liquid Assets Podcast

Joining forces: How ZX Ventures and Kombrewcha work together

By Rachel Arthur

What happens after a small, Brooklyn-based drinks startup gets acquired by the biggest beer company in the world? Kombrewcha joined ZX Ventures in 2016: and this guest podcast explores how the two are working together.

PepsiCo wants to boost rPET in plastic bottles - or avoid them entirely. Pic:getty/antoninokhr

PepsiCo: 'We're radically reinventing how we think about packaging'

By Rachel Arthur

Beverage and snack giant PepsiCo says it can avoid the use of 67 billion plastic bottles through 2025, thanks to the expansion of its SodaStream business. Meanwhile, its wider ‘Beyond the Bottle’ strategy is looking at other ways it can move away from...

AB InBev's innovation arm includes brands such as Babe Wine, HiBall Energy and Master of Malt. Pic:getty/chaiyapruek2520

Guest podcast - Rabobank Liquid Assets Podcast

ZX Ventures: Inside AB InBev's growth and innovation group

By Rabobank Liquid Assets Podcast

ZX Ventures is AB InBev's global growth and innovation group, best known as a corporate venture fund, but its role goes far beyond that. Rabobank Liquid Assets takes a look inside the group in this guest podcast.

Pic: Getty/NikiLitov

Gen X holds more potential in alcohol than millennials

By Beth Newhart

Most food and beverage categories direct their marketing strategy toward millennials and the upcoming Gen Z generations, largely disregarding everyone older than 40. Experts say it’s the wrong move.

There are still around 35 drinking occasions over the course of a week, but beverage categories are changing. Pic: Getty/Kwangmoozaa

The last 30 years in beverages: How have consumers changed?

By Beth Newhart

While soda may have dominated shelves in the 1990s, today’s shoppers are seeking increasingly sophisticated functional beverages. Data company Kantar has analyzed consumer behavior in a new report that highlights the last three decades in the US beverage...

Instant hot coffee of the past is being replaced by higher quality ready-to-drink options.

Bringing back the brew: US coffee innovates for fall

By Beth Newhart

Coffee brands kick it up a notch in the fall, capitalizing on the category’s popularity during the colder months. From spiked cold brew to CBD infusions, US coffee is taking a fresh approach to autumn 2019.

Carbonated soft drinks, water, coffee, energy drinks and sports drinks are the top beverages in c-stores. Pic: Getty/Sarah Casillas

Convenience store beverage purchases rise in the US

By Beth Newhart

Convenience store and gas station shopping habits for US consumers are analysed in GasBuddy’s 2019 C-Store Beverage Study, showing more impulse buys and higher demand for bottled water.

Coca-Cola Energy: Brazil and Mexico will join markets such as Great Britain, Spain, Japan & Australia.

Coca-Cola Energy rolls out to new markets

By Rachel Arthur

Coca-Cola Energy will roll out to a total of 20 markets by the end of this year, following ‘early signs of success’ in its launch markets.

Pic:getty/sarapul38

Molson Coors buys Hop Stuff Brewery

By Rachel Arthur

Molson Coors has bought the brewery, brand and taprooms of Hop Stuff Brewery, after the London craft brewery was hit by financial difficulties.

The AIPIA Americas Summit in New Jersey. Photo: Aly Kuler Photography

AIPIA Summit

Social media is changing the way brands think about packaging

By Jenny Eagle

From consumer digital engagement to reverse writing on packaging which appears left to right on selfies, Christopher Houghton, brand innovation and packaging, Cambridge Design Partnership (CDP) highlights the five areas to ensure ‘Context is King’.

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