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New look and new horizons: NOA Relax & Focus

New look and new horizons: NOA Relax & Focus

By Rachel Arthur

Inspired by the wilderness of the Swedish archipelago, NOA Relax & Focus has now set its sights on 30 markets worldwide. One lesson learned so far was the need for a rebrand: ensuring consumers can immediately identify what the drink is all about. 

Constantia Flexibles makes lids for yogurt.

Gondi to buy Constantia Flexibles folding carton business

‘Mexico experiencing growth in high value-added packaging market’

By Jenny Eagle

Constantia Flexibles Group, which makes flexible packaging and labels for the food, beverage, dairy and confectionery market, is selling its non-core folding carton business in Mexico, Aluprint Plegadizos, to Grupo Gondi for an undisclosed amount.

IRI: Cocnut milk sales up 67% in the UK. ©iStock

Consumers crazy about coconut, but are they nuts?

By Lynda Searby

Whilst sales data from market intelligence provider IRI shows that UK consumers can’t get enough of coconut products, a leading dietician brands coconut “an expensive con with no authorised health claims”.

URC Vietnam investigated for excess lead in soft drinks

URC Vietnam investigated for excess lead in soft drinks

By RJ Whitehead

Vietnam’s health ministry has blocked the sale of five containers of green tea and energy drinks manufactured by the local unit of a leading Philippines food and beverage firm, claiming that the products contained excessive amounts of lead.

One to watch: the Japanese wine market. Pic: iStock

Japanese wine drinkers are becoming more adventurous: report

By Rachel Arthur

Wine drinkers in Japan are becoming more adventurous and showing an increased interested in wine, according to Wine Intelligence. And, in fact, the country is rated as one of the most attractive wine markets in the world. 

Vox Pop: The truth about Millennials, revealed by Millennials

Marketing to Millennials

Vox Pop: The truth about Millennials, revealed by Millennials

By Adi Menayang & Mary Ellen Shoup

Serial snackers, addicted to new products and ‘emotionally connected’ to coffee? Marketers are obsessed with Millennials—generally defined as adults between the age of 18 to 34—so we thought it would be fun to head into the streets of Chicago and find...

The California-based energy drink giant has been locked in an appeals process for its EU trademark since 2013.

'Green Beans M Java Monster' canned

You’ve got fax: Monster mashed in EU trademark battle

By Annie Harrison-Dunn

Monster Energy Company has lost a trademark battle with the European Union Intellectual Property Office (EUIPO) for the wording ‘Green Beans’ following a three year argument over a lost fax.

Asia: Rapid urbanization, consumer interest in health & wellness, and a large population. Pic: iStock/fpdress

What will global beverage consumption look like in 2021? Region by region data

Unprecedented growth for Asia beverage market

By Rachel Arthur

Asia’s beverage market will experience unprecedented growth, taking two-thirds of global incremental consumption by 2021, according to figures from Canadean.

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