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Pic:getty/alphaspirit

PepsiCo launches 2020 accelerator program

By Rachel Arthur

PepsiCo has launched its second PepsiCo Greenhouse accelerator program in North America: calling for applications from start-ups which are at the forefront of transformative trends.

Japan is the second biggest market in the world for RTD beverages, catching up to the US in sales.

'Premium level' RTD shots find new footing on-premise in Japan

By Beth Newhart

New York-based LIQS Cocktail Shots is taking its growth international with November’s launch into Japan. Its lines of liquor-based and wine-based shots build their audience first on-premise at concerts, stadiums and festivals.

Pic:getty/romolotavani

What does the future of gifting look like in the spirits industry?

By Leyton Hardwick, founder and creative director, Drink Works

The festive season is a key trading period for spirits. And branded gift packs in particular are proving to be a major area of innovation, thanks to technological advances and heightened creativity, writes Leyton Hardwick of design agency Drink Works...

Pic:getty/vitaliypestov

AB InBev relies on premium categories to realise Far East ambitions

By Richard Whitehead

Ask AB InBev chief executive Carlos Alves de Brito what was the best thing his company did to boost the world’s biggest alcohol group’s beer dominance, and he will probably tell you that it was to invest in the premium side of the market.

Pic:getty/MariellaMcNeary

Hidden champions: Three German companies doing things differently

By Rachel Arthur

A wine cooperative that considers itself craft? A distillery that embraces mushroom flavours? And a juice company which isn't about juice? Labelled as 'hidden champions', these German companies are trying to do things a bit differently.

Lion Dairy & Drinks crushes around 75,000 tonnes of fruit a year for its juice brands. Pic: getty/morganvaleks

China Mengniu Dairy to buy Lion Dairy & Drinks

By Rachel Arthur

China Mengniu Dairy Company will buy Kirin’s Lion Dairy & Drinks business in Australia: covering Lion’s milk-based beverages, juice, water ice brands and yogurt brands.

LVMH acquires Tiffany & Co

LVMH acquires Tiffany & Co

By Rachel Arthur

LVMH - the world's largest luxury goods company whose brands include Moët & Chandon, Dom Pérignon and Krug - will acquire US jeweler Tiffany & Co.

Special Effects (0.4% ABV) debuted in Sweden in December 2018 before rolling out across the UK and Europe. Now, it's hitting the US. Pic: We Are You NY Photography

Rabobank Liquid Assets Podcast

Can non-alcoholic beer take off in the US? Brooklyn Brewery is betting on it

By Rachel Arthur

Brooklyn Brewery has just launched its first non-alcoholic beer in the US, called Special Effects, after its resounding success in Europe. While non-alcoholic beer may often be seen as an alternative to traditional beer, Brooklyn CEO Eric Ottaway believes...

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