Ireland’s Deposit Return Scheme (DRS) – a nationwide money-back initiative for plastic bottles and aluminum cans – launches this month in a bid to improve recycling rates.
PespiCo’s flagship energy drink – Rockstar Energy – is out with a new functional mushroom-infused beverage line called Focus, designed to provide an energy and mental boost, Danielle Barbaro, VP of PepsiCo North America Beverages R&D, told FoodNavigator-USA.
With climate change exacerbating water stress and scarcity, Coca-Cola Europacific Partners is backing new tech solutions to help future-proof the beverage industry.
GT’s Living Foods is leveraging social-media to find new SYNERGY kombucha flavors, as the brand revamps its strategy to better engage with consumers about the importance of gut-health, the brand’s director of social media marketing, Sam Ayers, told FoodNavigator-USA....
Inflation in recent years has impacted nearly everyone, with rising prices putting a strain on the cost of living. However, according to a new report, food is being hit harder than most sectors, at least in the UK, while beverage seems to have escaped...
Students who consume beverages with over 25 grams of added sugar daily face a 1.8 times higher risk of exhibiting attention deficit hyperactivity disorder (ADHD) symptoms compared to those with lower consumption, according to a new study from Chiang Mai...
European supermarket giant Carrefour has stopped selling PepsiCo products in France, Belgium, Italy and Spain: citing 'unacceptable' price increases from the American drinks and snacks giant.
PepsiCo is using Rockstar Energy as the core of its energy-drink strategy, while leveraging its partnership with Celsius to tap into leading consumer trends, Fabiola Torres, GM & CMO, SVP Energy Category at PepsiCo, told FoodNavigator-USA.
Consumer confusion over how best to reduce sugar in one’s diet persists. Are they still looking for ‘zero added sugar’ in sweet drinks? Regulatory and ingredients experts weigh in.
Researchers in the United Arab Emirates (UAE) are urging policymakers to crack down on caffeinated energy drink consumption among school children, despite only 2% of those surveyed consuming them on a daily basis.
Functional beverage is becoming a cheaper alternative to health supplement as consumers tighten their budget amid the current microeconomic environment, according to the observations of functional ingredients distributor Brenntag.
As consumers become increasingly wary of sugar content, CPG companies are meeting the demand for zero-sugar products with the help of natural sweeteners, a trend set to gain momentum in the US as regulators and scientists push for reductions.
New liquid sweetener brand Zerup believes its products will open new avenues for more beverages in Singapore to go zero-sugar with no compromise on taste, helping firms to comply with the local Nutri-Grade requirements more easily.
A tiered sugar tax - one that incentivises brands to reduce sugar content - would be the most effective way of taxing sugar-sweetened beverages in Germany, according to a new study published this week.
Coca-Cola Europacific Partners (CCEP) and Aboitiz Equity Ventures (AEV) will jointly acquire Coca-Cola Beverages Philippines, the companies announced this morning.
Consuming beverages with sodium and carbohydrates reduces necessary fluid ingestion quantities for recovery and improves rehydration in male athletes, a new study has concluded.
A majority of consumers are less likely to consider non-GMO or organic claims in their purchase decisions, but millennials and Gen Z consumers are more likely to seek out products with Non-GMO Project and USDA Organic labels than older cohorts, as Hans...
Research showing consumer preferences for sweetness intensity may not be as easy to reduce as their preferences for sodium suggests a “stealth health” approach of slowly lowering added sugar across the food supply may not be an effective strategy for...
There has been a rising consumer demand for functional drinks promoting relaxation and wellbeing over boosting energy following the COVID-19 pandemic, but an expert says a ‘hero ingredient’ and ‘hero brand’ are needed to propel the category into the spotlight.
When rethinking packaging, London-based Notpla turns to fruit for inspiration. Just like fruit peel, the start-up’s plant-based plastic alternatives are naturally biodegradable, and some can even be consumed whole ‘like a cherry tomato’.
Keurig Dr Pepper will sell, distribute and merchandise premium hydration beverage Electrolit across the US: extending its portfolio into sports hydration.
Energy drink giant Monster more aggressively is going after the better-for-you beverage space through its Bang acquisition, and zero-sugar and coffee innovation, representatives told FoodNavigator-USA.
Thailand-based Hippo Energy Drink believes that its combination of health, natural ingredients and low sugar offerings can help it build on its initial success in South East Asia and take on major brand competitors in the category.
The Coca-Cola Company continues to invest in sustainable packaging through its World Without Waste program and digital capabilities to fuel future growth, executives shared during the company's third quarter 2023 earnings call this morning.
Coca-Cola addresses high traffic trash disposal – and by extension stubborn recycling challenges – in c-store locations by featuring Olyns' reverse vending machine that collects and sorts plastic, aluminum and glass packaging during the National...
Never-before-seen alternative snacks, energy drinks and frozen packaged snacks dubuted at the National Association for Convenience Stores’ Cool New Products expo Oct. 3-6 in Atlanta, Ga.
The shift from sports nutrition to active nutrition creates unique challenges and opportunities for brands, as they navigate the evolving consumer demands which have increased both risk and reward factors.
To standout in a saturated category, Perfect Hydration highlights its functionality and recycling initiative as part of a brand refresh unveiled during the National Association for Convenience Stores in Atlanta, Ga., Oct. 3-6.
PepsiCo released its 2023 third quarter fiscal year report and beat Wall Street estimates, citing increased demand for smaller-sized snacks and healthier options, as the company faces challenges from PRIME in the sports drink category and anticipates...
UK soft drink company Britvic has completed the acquisition of the Extra Power energy drink brand from GlobalBev; also acquiring three additional soft drinks brands – energy brand Flying Horse, juice brand Juxx and acai smoothie brand Amazoo.
US packaging machinery shipments in 2022 continued on 2021’s rapid growth trajectory. While economic uncertainty is now starting to hit the market, machines designed around sustainable packaging and those that cater for the boom in e-commerce will continue...
Plant-based beverage brand Rebbl rebranded its line of drinks with a focus on occasions and conveying to consumers how to use the product, as the company looks to LTO flavors to grow trial, brand CMO, Mike Quinones, told FoodNavigator-USA.
FDA opened registration this week for a virtual public meeting and listening session it will hold Nov. 6-8 on strategies to reduce added sugar consumption, following a commitment it made last fall during the White House’s Conference on Hunger, Nutrition...
Authors of a new review argue that daily caffeine safety thresholds set by regulatory bodies should be lowered, while an industry expert says painting “all energy drinks with such a broad brush is inaccurate and irresponsible.”
Beverage products entering the Middle Eastern market need to be clean label and low in sugar in order to gain a strong local foothold, with both regulatory pressure and consumer demand firmly pushing trends in this direction.
ZOA, the company founded in 2021 by Dwayne “The Rock” Johnson and business partners Dany Garcia, Dave Rienzi and John Shulman, is adding ZOA+ Powder to its portfolio of energy and pre-workout drinks to help ZOA Warriors like themselves supercharge their...
With entrances into new categories including water and energy - alongside a string of recent low and no sugar products and even functional gummies - Gatorade says its portfolio is the ‘most complete offering on the market today across energy, hydration,...
China energy beverage giant EastRoc will continue to use sugar as a primary ingredient in its best-selling products despite rising costs and a rapidly growing sugar-free trend in major cities.
Energy drink newcomer Machu Pichu’s dual marketing message of finding balance and connecting to nature and community sets it apart in a category that heavily promotes extremes and individual gains, as does its organic flavor technology and natural caffeine...
After a death of a schoolboy, the UK Food Standards Agency is to look at whether labels on high-protein drinks and supplements should feature a warning about the potentially fatal risk of a sudden spike in protein for people with undiagnosed disorders.
From convenience to hydration and satiation, consumer preferences for beverages offer manufacturers an opportunity to hone in on value, attributes and nutrition with taste and simple ingredients as a common driver, according to Hartman Group’s Modern...
