Low & no alcohol drinks

Low2No Bev 2022: Innovation and NPD from the show floor

The latest innovations in low and no alcohol

By Rachel Arthur

The UK has been pioneering the no and low alcohol category: so London's Low2No Bev show offers the perfect occasion to see how the category is evolving. From functional drinks to new tech, we take a look at some of the latest innovations in the category...

Low2No Bev kicks off next week

Low2No Bev kicks off next week

By Rachel Arthur

The only dedicated trade show for the low and no-alcohol drinks sector, Low2NoBev returns to Olympia London next week (September 26-28).

Good zero and low alcohol brands have succeeded in understanding the lifestyle – or desired lifestyle – of their drinkers.

How to craft a zero-alcohol brand world

By Chris White, Managing Director, This Way Up

As zero and low alcohol options become more mainstream, drinks brands are catching on to the benefits of introducing alternative product ranges. But zero alcohol doesn’t have to mean zero fun, says Chris White, Managing Director at creative agency This...

Pic:Bacardi

From tequila to botanicals: Bacardi talks summer spirit trends

By Rachel Arthur

What's big in the US spirits scene this summer? Sean Eckhardt, Senior Vice President of US Sales at Bacardi, explains how the company has shaped its portfolio for the summer months - along with his take on the trending tequila, RTD alcohol, and lower...

Pic:getty/miodragingnjatovic

Carlsberg’s four pillars for portfolio growth

By Rachel Arthur

Carlsberg has set out its strategy for portfolio growth over four key categories: continuing its focus on premium and super-premium products but also setting out new ambitions to expand in products beyond beer such as hard seltzer and RTDs.

Pic:getty/zoranm

What have we learned from Dry January 2022?

By Rachel Arthur

Dry January is the month of the year when the no and low alcohol category really has a chance to shine. So what have we learned about the direction of the category this month? Here's five key takeaways from Dry January 2022.

Pic:getty/patterson

Dry January sales up on last year

By Rachel Arthur

UK consumers have bought 15% more low or no alcohol beer, cider, wine and spirits over Dry January this year than they did a year ago, according to supermarket Tesco.

Pic:getty/kondor83

The changing face of Low2No alcohol

By Pete Martin, Regulatory Director, Ashbury

Pete Martin, Regulatory Director at UK product information specialist, Ashbury, breaks down the labelling laws for the sector, and shares his future predictions for the category.

Pic:getty/violetestoimenova

Alcohol-free gains traction on social media

By Rachel Arthur

Social media discussion around alcohol free drinks is up significantly year-on-year, according to new research: with beer and mocktails among the most popular subjects.

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