Pernod Ricard takes majority stake in peanut butter flavored whiskey Skrewball
Pernod Ricard USA will acquire a majority stake in Skrewball, ‘the world’s first super-premium peanut butter flavored American whiskey’.
The company highlights the potential of flavored whiskey in appealing to a wide range of consumers beyond traditional whiskey drinkers.
It remains one of the fastest growing spirits categories in the US, representing a quarter of the overall whiskey sales in the world-leading market.
