Gatorade Water set to launch in 2024
The latest in a series of diverse launches under the Gatorade brand - ranging from smart bottles to gummies - Gatorade Water will be electrolyte-infused for a ‘refreshing and crisp taste’ that has been developed to help support all-day hydration for active people.
The premium water offering is purified with a 7-step, enhanced filtration process, while also being alkaline (pH of 7.5 or higher).
“After creating the sports drink category, Gatorade will bring the credibility of the Gatorade bolt to unflavored water,” says the brand.
Gatorade sees ‘massive growth potential’ in the water category: a $25bn category with 30 million active consumers that are not purchasing enhanced water, it notes, quoting IRI data.
