Markets

Pic:getty/vaivirga

Trendspotting at BrauBeviale: Five key trends to look out for

By Rachel Arthur

From natural ingredients to flexible production, beverage brands are well-versed in the overarching trends across the industry. But how are these playing out in 2019? BrauBeviale will be the perfect place to see how beverage brands and manufacturers are...

Pic:getty/maratmusabirov

Guest podcast: Rabobank Liquid Assets

Hard seltzer storms the light beer fortress

By Rabobank

Hard seltzer brands like White Claw and Truly have stormed onto the scene: injecting growth, excitement, and more than a little anxiety into the struggling US beer industry. Can big brewers win marketshare from 'big seltzer' with their own brands?...

Drink Tank: Beer, wine and spirit insights for the UK on-trade

Drink Tank: New event offers liquid insights for the UK on-trade

By Rachel Arthur

How do you spot a spirit with style? What are the biggest trends in beer? And how are low and no ABV products shaping the drinks market? A new event called Drink Tank will put the spotlight on the opportunities and challenges for drinks in the UK on-trade....

Truly says the new formula makes the beverages more drinkable without any lingering bitterness.

Truly Hard Seltzer reformulates for fall

By Beth Newhart

Truly has reformulated its 13 flavors of hard seltzer to make them ‘crisper and more refreshing,’ and will add four new SKUs with a flavored lemonade line.

Heineken 0.0 was launched in Malaysia in June. Pic: Heineken Malaysia

Heineken 0.0 launch has put the brewer on the back foot in Malaysia

By Richard Whitehead

One might think that a simple inquiry to a major brewery would be warmly welcomed, especially when it is about one of their recently released products. But it's not that straight-forward when it comes to Heineken's 0.0 launch in Malaysia.

Pic:iStock

Binge drinking falls globally

By Rachel Arthur

Binge drinking has fallen by 18% or more across the Americas, Europe and Africa, according to figures from the International Alliance for Responsible Drinking.

A single pouch is designed to work on up to 16oz of coffee and remove 200mg of caffeine.

Decafino opens the coffee world to decaf drinkers on-the-go

By Beth Newhart

A pouch that can decaffeinate brewed beverages like coffee and tea has been developed by a chemical engineer from the University of Washington. Decafino’s commercial launch is planned for May of 2020 in the US.

Low 2 No Bev will be held in London on June 17-18, 2020. Pic:getty/vichie81

New trade show for low and no alcohol beverages

By Rachel Arthur

A new event for the low and no ABV beverage sector is coming to London next year: showcasing a broad spectrum of drinks from beers, ciders, wines and spirits through to craft sodas, adult soft drinks, cordials and mixers.

AB InBev's Kombrewcha brand is growing the hard kombucha category.

Guest podcast - Rabobank Liquid Assets Podcast

Joining forces: How ZX Ventures and Kombrewcha work together

By Rachel Arthur

What happens after a small, Brooklyn-based drinks startup gets acquired by the biggest beer company in the world? Kombrewcha joined ZX Ventures in 2016: and this guest podcast explores how the two are working together.

AB InBev's innovation arm includes brands such as Babe Wine, HiBall Energy and Master of Malt. Pic:getty/chaiyapruek2520

Guest podcast - Rabobank Liquid Assets Podcast

ZX Ventures: Inside AB InBev's growth and innovation group

By Rabobank Liquid Assets Podcast

ZX Ventures is AB InBev's global growth and innovation group, best known as a corporate venture fund, but its role goes far beyond that. Rabobank Liquid Assets takes a look inside the group in this guest podcast.

Pic: Getty/NikiLitov

Gen X holds more potential in alcohol than millennials

By Beth Newhart

Most food and beverage categories direct their marketing strategy toward millennials and the upcoming Gen Z generations, largely disregarding everyone older than 40. Experts say it’s the wrong move.

Vines by Lake Wanaka, on New Zealand's South Island

New Zealand's wine industry celebrates its 200th anniversary

By Rachel Arthur

On September 25, 1819, Reverend Samuel Marsden planted the first vines in New Zealand. ‘New Zealand promises to be very favourable to the vine… should it succeed, it will prove of vast important in this part of the globe’, he prophesied. With the industry...

There are still around 35 drinking occasions over the course of a week, but beverage categories are changing. Pic: Getty/Kwangmoozaa

The last 30 years in beverages: How have consumers changed?

By Beth Newhart

While soda may have dominated shelves in the 1990s, today’s shoppers are seeking increasingly sophisticated functional beverages. Data company Kantar has analyzed consumer behavior in a new report that highlights the last three decades in the US beverage...

Bluestone wants to bring the coffee culture of Melbourne to the US through its cafes and blended beverages.

Australian cold brew coffee spreads in the US

By Beth Newhart

Bluestone Lane’s Australia-inspired cafe chain is its expanding its beverage options with ready-to-drink iced coffee and cold brew, including a partnership with Elmhurst 1925.

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